Reputation & Healthcare Marketing: Digital Trends in Patient Retention
COVID-19 shifted the ways brands marketed their products and services during the pandemic, and the healthcare industry is no exception. Most healthcare marketers froze their current medical digital marketing plans and began pushing coronavirus prevention, symptoms and testing content. When this global healthcare crisis subsides, marketing teams will have to reevaluate their old marketing strategies and make changes based on the post-COVID-19 world. So, our team collected some changes to healthcare marketing that emerged during the last few months and offered ideas to strengthen medical content marketing strategies.
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