The Subset of Customers That QSRs Are Failing to Target Effectively
“Do you serve gluten-free options?” This question, along with other dietary restriction requests, has become common among restaurant-goers for many reasons. Nearly 32 million people suffer from a food allergy while an estimated 45 million go on some sort of diet each year for a healthier lifestyle, making specific food requests progressively more frequent. Catering to these niche customers can be a challenge for restaurant operators, especially if their menus don’t coincide with similar requests. But a few minor tweaks to your menu can be enough to make sure no customer is left behind.
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