March 2019
Travel, Tourism and Entertainment insights, delivered.

Your monthly passport of marketing insights from evok advertising, a specialist in the Travel, Tourism & Entertainment industry.

Marketing Miles: Staying in Touch with the Solo Traveler

Flagged as a #1 trend for 2019, solo traveling has become the newest way to explore new destinations without having to wait for the commitment and availability of a travel companion. With 38% of those having traveled solo showing favor to doing it again, companies in the travel industry – from destinations, to hotels and tour operators – will need to adapt their marketing efforts to appeal to the solo traveler. Find out what it means to understand the solo traveler’s identity, mission and how to reach them along their journey.


How Simple Changes Offer a Competitive Advantage in the Hotel Business


Are Second-Tier Attractions Achieving Their Fair Share of Visitation?


Download Our State of the Industry Report

Updated annually, this state of the industry report covers areas of focus as they pertain to the Travel, Tourism & Entertainment industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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