September 2020
Travel, Tourism and Entertainment insights, delivered.

Your monthly passport of marketing insights from evok advertising, a specialist in the Travel, Tourism & Entertainment industry.

How to Prepare Your SEO Strategy for a Big Return in Travel

As travel limitations slowly ease across the world, consumers are eager to get back to exploring, and every vacation starts with plenty of research beforehand. Twenty-five percent of domestic travelers say they actively research new trips at least once a month. So, how can the travel and tourism industry take advantage of these organic searches and increase website traffic? The key is search engine optimization (SEO), and at the core of SEO is user intent.

To rank in that top spot of a search engine results page, you want to ensure your website is optimized and provide the information your audience needs. Here are a few ways you can gain the edge in organic search with your digital destination marketing strategy.


Your Travel Marketing Strategy, Simplified


Climb the Search Rankings with These Travel Marketing Tips


Download Our State of the Industry Report

This state of the industry report covers areas of focus as they pertain to the Travel, Tourism & Entertainment industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes our predictions for emerging opportunities and what is next for the industry.

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