Gen Z, You’re up Next for the College Experience

Make Way for Generation Z

Millennials, kindly step aside.

We hear all this babble and jabber about who millennials are and how to market to them. But the next generation, Gen Z, has entered the playing field, and we need to know how to capture their attention.

Some of these Gen Zers are already hitting the books in college full time, but for those who are gearing up to apply, it’s time to the start marketing the college experience to them—the right way.

Who is Gen Z?

So, who exactly are these Gen Z guys? They’re the generation that immediately follows millennials, also known as Gen Y. They were born between 1998 and 2016, so the oldest member is a mere 19 years old.

This is the first generation who has truly grown up with technology at their fingertips and a phone in their hand. Because of this, they’re using social media to help them make informed decisions on when and where to get a degree.

But, of course, you have to disseminate your message through the right channel. For this generation, Snapchat, and especially Facebook, are two important channels to keep an eye on. Sixty-seven percent hailed Facebook as their most-used channel while 51% pointed to Snapchat.

Marketing a College Education to Gen Z

We’ve learned who Gen Z is and where to market to them, but the next step is how to market to them. Let’s get straight to it. Here are a few insights and tricks of the trade to get Gen Z to enroll at your university:

·       Watching their parents suffer through financial hardships and an economic downturn, Gen Z is worried about the cost of a degree. Through social media marketing, you have to show them a degree is worth it.

·       Like previously said, this is a tech-heavy generation. They want to see how technology, like Moodle or Blackboard, is weaved into their curriculum.

·       They also want to know about off-campus life. Through a blog or social media posts, showcase nearby restaurants and bars or volunteer opportunities.

·       Lastly, they want to feel important. If you make them feel wanted, they’ll want to make your university their alma mater. After they take a tour of your campus or apply online, send them a direct message on Facebook or follow them on Snapchat to show your human side.

Try to set aside all the chatter and hype about millennials and shift your focus toward the new generation, Generation Z to sell your college experience.

Evok keeps you up to date with monthly insight on Education marketing trends. Click here to view more work from industry experts or scroll down for related articles.

Related Articles

Posted on October 10th, 2018

Digital, Education

5 Questions Your School’s Website Homepage Should Answer

The Key Ingredients to Building a School Website It’s no secret that “homepage” is another word for “lifeline” in the world of web. A school’s website design has only a few seconds […]

Continue Reading

Posted on September 12th, 2018


How to Find and Write a Unique Selling Proposition for Your School

What Is a USP and Why Does Your School Need One? What does your school offer that no other school does? Take a second and really think about your answer. Is it […]

Continue Reading

Posted on August 8th, 2018

Education, Marketing

Marketing Insights to Attract the Right Job Applicants for Your School

Attracting the Right Candidates for Your School Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market […]

Continue Reading

Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

Continue Reading

Posted on June 6th, 2018


Tailoring Content for Transitioning High School Students

How to Set Your Program’s Marketing Efforts Apart Picture this. You’re 18, you just graduated high school, you only barely know how to do your own laundry, and you’re about to take […]

Continue Reading