Home Renovation Tips to Catch the Buyer’s Eye

Homebuilders are a busy bunch. Much of their time is spent making sure they’re delivering the best products and services to their buyers and vendors, so it comes as no surprise they don’t have time to market their best assets to newer audiences.

So, to help get you on the fast track to product-marketing success here’s a few tips on how to maximize company exposure, while minimizing the amount of time (and money) spent on the process.

Make Yourself Memorable

In much of modern homebuilding and design, the one thing that sets one address apart from another is the attention paid to detail. The more time and energy you place in creating a custom-built experience for buyers, the more likely they are to invest in your services and recommend those services to others. Some ideas include:

• Offering premium countertop or flooring options that other homebuilders may not have access to.
• Providing complimentary moving services, like trucks, boxes and other packing materials.
• Creating virtual tours or augmented reality experiences where potential homebuyers can customize spaces in real time.

There are hundreds, if not thousands, of homebuilders out there competing for business, so it pays to implement ways in which you can stay ahead of the pack.

Become the Buyer

As much time as you spend building homes and communities for others, it’s easy to forget that you, too, are more than likely a homebuyer. Take a second and make an inventory of all the pain points, improvements and other changes you’d want to see made to your own home or homes that are similar to the ones you build.

Hold in-house focus groups with employees who’ve also gone through the home buying process. Whatever approach you go with, the more information you collect about the audiences most likely to invest in your services, the better equipped you’ll be to address their needs.

Invest in Digital

The competition is steep, and there are plenty of others in your industry who are all vying for the same thing. Cut them off at the pass by investing a healthy budget into the digital marketing services that are right for you.

Whether it’s social media, search engine optimization, and marketing or content, there’s a wealth of ways in which you can corner the market online while increasing your bottom line.

If you’d like to know how you can take the next step towards digital marketing greatness, contact us today at 407-585-8231, or email us at

Evok keeps you up to date with monthly insight on Home Building marketing trends. Click here to view more work from industry experts or scroll down for related articles.

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