the stories we’ve shared

Making dollars and sense, advertising for law firms and financial institutions are both highly regulated, and cutting through the clutter to earn market trust for long-standing issues and life-changing decisions challenges our agency to develop out of the box marketing strategies. We invite you to read case studies and see the creative developed for some of our clients within these industries who have put their trust in us.

Industry Insights

Customer first approach in banking

Banks Must Become ‘Customer First’ to be Successful

Americans no longer walk into their local bank to make a deposit or a withdrawal, which means they don’t get to have a relationship with their bankers. Consumers are banking online and can even apply for loans without meeting with their bankers. So how does the banking industry keep these…

Credit Unions and Millennials

Credit Unions: What They Mean to Millennials

Millennials are the largest generation in history, and with so many in this young adult age range, the banking industry is taking notice of what this group is looking for when choosing a financial institution. The stigma that has followed this generation is that they are confident, coddled, open-minded, ambitious,…

Larry Meador Financial/Legal Marketing Expert

Founder, Chief Strategy Officer

A field commanded by ever-evolving regulations and strict policies, tact, strategy and good old-fashioned common sense are essential to success in financial and legal industries.

From working as a bank teller in college to leading the evok team as agency founder and author of Extra Credit Union Marketing, Larry has spent his entire career working with financial and legal institutions. As Chief Strategy Officer, his work with FAIRWINDS Credit Union, Insight Financial, Trustco Bank and many others has focused on growing member loyalty and promoting product and service lines through integrated marketing strategies employing every tool in his professional arsenal to deliver maximum impact.

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