The Stories We’ve Shared
From diagnosing challenges and opportunities to reach potential patients, to prescribing industry-specific strategic solutions, our healthcare clients take care of the health of others; we take care of the rest. MZI Healthcare, Orlando Orthopaedic and Mid Florida Eye Center and Logan Eye Care are just some of the organizations that have put their trust in us. We invite you to examine their case studies below.
Industry Insights
What’s Next for Medical Marijuana in Florida?
In November 2016, Florida voters passed Amendment 2, legalizing medical marijuana, a drug that, for many, is the difference between life and death; however, patients still do not have legal access. The voters, patients and supporters of the amendment have been pushing the Florida Legislature to develop a rollout plan,…
Sentiments on Sentiment Analysis
Humans are innately social creatures, and in an increasingly interconnected world, we’re sharing more than ever on social media. Consequently, social media data is hardly ever black and white, but rather riddled with opinions and attitudes. For advertisers, this wealth of shared information is a gold mine for insights about…
Melanie Hale Healthcare Marketing Expert
Account Manager
Healthcare marketing is as much about reaching a wider patient base as it is about improving the ways in which centers and providers are able to impact their patients’ lives.
Having worked with major care organizations including Primary Care Alliance, Celebration Minimally Invasive Spine Institute, Advanced Nursing Concepts and HIMA Health, Melanie has a deep understanding of this fact. A dedicated worker with excellent relationship building and collaborative skills, Melanie’s ability to adapt quickly to new, high-pressure situations has been a key asset in consistently delivering positive results across more than a decade of work with premier healthcare organizations.
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