The Stories We’ve Shared

Constructing sturdy relationships between architects, designers and builders and those looking for their dream home, we’ve shaped strategic, innovative campaigns from the ground up. From open houses to model tours, warm leads, contracts and closings; the ethnography of the homebuyer is evolving rapidly from off to online. We welcome you to appraise our homebuilder creative case studies.

Industry Insights

Millennial Homebuyers

What Do Millennials Want in a Home and How Do I Sell it to Them?

Millennials are currently the largest group of home buyers in the market and are changing the industry. If you want to sell your homes you need to understand what millennials want in a home. This generation is growing up. They are beginning to start families and want to invest in…

Creating Products with 3D Printers

How 3D Printing Is Changing the Construction Industry

If you look up 3D printing on the Internet, you will see that just about anything can be printed, from shoes to cars, prosthetics and, in the near future, they will print human organs for transplants. So, why are we not printing houses? In his Ted Talk, University of Southern…

Larry Meador Home Building Marketing Expert

Chief Strategy Officer

Whether it’s a luxury property, a family abode or an entire community, our clients build places to call home. We build their brands.

As the agency for the Greater Orlando Builders Association, tasked with creative social and media efforts for the annual Central Florida Parade of Homes, we put our unique understanding of the industry to work building better brand stories. Having served on multiple committees and boards within the organization, Larry’s leadership and specific experience within the home building industry, coupled with an ROI-focused approach, has lead to multiple MAME Award wins.

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