Packaged Goods

When it comes to packaged goods it’s all about design, innovation and consumer engagement.

We construct brands and packaged goods with messages that consumers relate to and celebrate with engagement. Today’s consumer is savvy and more refined, which is why our designs push the envelope on innovation breaking through the clutter. Feel free to unwrap some of our case studies and see how our strategies and ideas appeal to consumers’ emotions, increase engagement and push for repeat purchases.

Packaged Goods Insights

Posted on June 6th, 2019

Marketing, Packaged Goods, Strategy

The Game-Changing Trend of Health and Wellness in CPG

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]

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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on March 25th, 2019

Packaged Goods

From Ecommerce to Shelf Space: How to Maximize Your Reach

Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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Posted on December 27th, 2018

Branding, Packaged Goods

Enhancing the Consumer Experience Through Product Packaging

What Is the Impact of Product Packaging on Your Brand? If you were given seven seconds to sell your product, would you pass the test? Your answer to this question is critical […]

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Packaged Goods E-Book

Consumer Packaged Goods

Download our State of the Industry

We invite you to download our annual state of the industry report, covering current and coming trends for the CPG industry. Within this edition, we have taken a look at industry trends on the rise; how omnichannel marketing is reshaping the customer journey; creating memorable brand experiences through hyper-personalization; and the next phase of influencer marketing. Gain insight on predictions for emerging opportunities and what evok envisions is next for the industry and our clients in the space.

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