We construct brands and packaged goods with messages that consumers relate to and celebrate with engagement. Today’s consumer is savvy and more refined, which is why our designs push the envelope on innovation breaking through the clutter. Feel free to unwrap some of our case studies and see how our strategies and ideas appeal to consumers’ emotions, increase engagement and push for repeat purchases.
Posted on September 19th, 2019
Digital, Packaged Goods, Strategy
It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]
Continue ReadingPosted on August 24th, 2019
As a business owner in today’s fast-paced world, it can be easy to feel like you’re constantly chasing sales. With more and more consumers turning to the internet for their shopping needs, […]
Continue ReadingPosted on July 22nd, 2019
Creative, Digital, Packaged Goods, Strategy
Email, email, email—these days, a channel once reserved for work memos and evites has solidified its reputation as an indispensable business marketing tool. It’s no surprise we’ve talked about why every CPG […]
Continue ReadingPosted on June 6th, 2019
Marketing, Packaged Goods, Strategy
Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]
Continue ReadingPosted on April 22nd, 2019
Packaged Goods, Research, Social Media
The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]
Continue ReadingPosted on March 25th, 2019
Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple […]
Continue Reading
We invite you to download our annual state of the industry report, covering current and coming trends for the CPG industry. Within this edition, we have taken a look at industry trends on the rise; how omnichannel marketing is reshaping the customer journey; creating memorable brand experiences through hyper-personalization; and the next phase of influencer marketing. Gain insight on predictions for emerging opportunities and what evok envisions is next for the industry and our clients in the space.
