The Stories We’ve Shared
We construct brands and packaged goods with messages that consumers relate to and celebrate with engagement. Today’s consumer is savvy and more refined, which is why our designs push the envelope on innovative breaking through the clutter. Feel free to unwrap some of our case studies and see how our strategies and ideas appeal to consumers’ emotions, increasing engagement, and pushing for repeat purchases.
Industry Insights
Using Your Brand and Packaging Together to Make a Difference
All successful brands have distinctive packaging that sets them apart from the competition. Packaging is an important extension of your brand and, if done incorrectly, it can lead to lost sales and failure of your product. Apple and Coca Cola, the most well-known brands, make sure their logo, colors, and…
The Rise of Online Shopping
Online shopping is on the rise and many stores and malls across America are closing. Many factors contribute to consumers turning to online shopping, including saving time and money, especially since online shopping has gotten easier and more hassle free than ever before. It used to be that you would…
Chris Leblanc Packaged Goods Marketing Expert
Creative Director
Leading evok’s creative department with equal parts strategic prowess and out-of-the-box creative execution, Chris LeBlanc has designed eye-catching packaging and collateral for leading product lines.
From packaging for multimedia consoles that make in-car connectivity a seamless experience to top-of-the-line headphones for crisp, clear sound, Chris has amassed unmatched expertise in packaged goods marketing. With a deep understanding of the consumer psyche and just what prompts people to pick up an item from the shelf, evok’s Creative Director keeps his finger on the pulse of the latest in innovation he can bring to our clients for continued positive results.
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