We construct brands and packaged goods with messages that consumers relate to and celebrate with engagement. Today’s consumer is savvy and more refined, which is why our designs push the envelope on innovation breaking through the clutter. Feel free to unwrap some of our case studies and see how our strategies and ideas appeal to consumers’ emotions, increase engagement and push for repeat purchases.
Posted on January 23rd, 2020
Packaged Goods, Search Engine Marketing, Strategy
With 2020 marking the start of a new decade, maybe it’s time to update your CPG’s digital marketing strategy to more accurately target future audiences. Historically, the CPG industry has focused solely […]
Continue ReadingPosted on December 26th, 2019
Digital, Marketing, Packaged Goods
Today’s competitive landscape and changing consumer purchasing path have CPG brands muddled when it comes to targeting the latest intent trends. How does one learn of a customer’s intent to buy a […]
Continue ReadingPosted on November 21st, 2019
Marketing, Packaged Goods, Strategy
At the intersection of convenience and delight, product subscriptions are having their moment in the spotlight. And that light doesn’t appear to be fading anytime soon. The subscription box market has effectively […]
Continue ReadingPosted on October 24th, 2019
Creative, Marketing, Packaged Goods
Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]
Continue ReadingPosted on September 19th, 2019
Digital, Packaged Goods, Social Media, Strategy
It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]
Continue ReadingPosted on August 24th, 2019
As a business owner in today’s fast-paced world, it can be easy to feel like you’re constantly chasing sales. With more and more consumers turning to the internet for their shopping needs, […]
Continue Reading
We invite you to download our annual state of the industry report, covering current and coming trends for the CPG industry. Within this edition, we have taken a look at industry trends on the rise; how omnichannel marketing is reshaping the customer journey; creating memorable brand experiences through hyper-personalization; and the next phase of influencer marketing. Gain insight on predictions for emerging opportunities and what evok envisions is next for the industry and our clients in the space.
