Packaged Goods

When it comes to packaged goods it’s all about design, innovation and consumer engagement.

We construct brands and packaged goods with messages that consumers relate to and celebrate with engagement. Today’s consumer is savvy and more refined, which is why our designs push the envelope on innovation breaking through the clutter. Feel free to unwrap some of our case studies and see how our strategies and ideas appeal to consumers’ emotions, increase engagement and push for repeat purchases.

Packaged Goods Insights

Posted on November 21st, 2019

Marketing, Packaged Goods, Strategy

Is It Time to Offer Subscription Products on Your E-Commerce Website?

At the intersection of convenience and delight, product subscriptions are having their moment in the spotlight. And that light doesn’t appear to be fading anytime soon. The subscription box market has effectively […]

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Posted on October 24th, 2019

Creative, Marketing, Packaged Goods

3 Reasons to Invest in the Unboxing Experience for CPG Marketing

Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]

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Posted on September 19th, 2019

Digital, Packaged Goods, Social Media, Strategy

How CPG is Redefining What Convenience Means for Consumers

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]

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Posted on August 24th, 2019

Packaged Goods, Strategy

Boost Your Ecommerce Sales with Shoppable Instagram Posts

As a business owner in today’s fast-paced world, it can be easy to feel like you’re constantly chasing sales. With more and more consumers turning to the internet for their shopping needs, […]

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Posted on July 22nd, 2019

Creative, Digital, Packaged Goods, Strategy

4 Email Marketing Campaigns Ecommerce Brands Can Automate Today

Email, email, email—these days, a channel once reserved for work memos and evites has solidified its reputation as an indispensable business marketing tool. It’s no surprise we’ve talked about why every CPG […]

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Posted on June 6th, 2019

Marketing, Packaged Goods, Strategy

The Game-Changing Trend of Health and Wellness in CPG

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]

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Packaged Goods E-Book

Consumer Packaged Goods

Download our State of the Industry

We invite you to download our annual state of the industry report, covering current and coming trends for the CPG industry. Within this edition, we have taken a look at industry trends on the rise; how omnichannel marketing is reshaping the customer journey; creating memorable brand experiences through hyper-personalization; and the next phase of influencer marketing. Gain insight on predictions for emerging opportunities and what evok envisions is next for the industry and our clients in the space.

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