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Sports marketing is a true team effort. Yes, sports is a passion – it’s fun – it’s exciting, but when clients turn to us, it’s because they realize it’s a business. And, the business of sports can include professional athlete branding, increased ticket sales, merchandising, grants to support travel and tourism and a host of other related opportunities, strategies and tactics. Whether you’re taking the ball and running with it or making a strategic pass, keeping your head on a swivel and adapting quickly to a fast-moving industry will keep you ahead of the competition. We’re proud to have had the opportunity to step up to the plate for individuals, teams and organizations within the sports industry and invite you to read some of our playbooks.

Industry Insights

virtual reality

Why Enhancing the Fan Experience with AR Will Help You Score Big

Augmented reality (AR) has seen resurgence over the last five years or so. With people nearly falling to their deaths by the dozens, thanks to AR games like Pokémon Go, there’s no denying the power of AR. In the sports world, AR can be used to engage fans, motivate athletes,…

Social Media Marketing as an Integral Part of Sponsorship Programs

The biggest challenge for many sports organizations is finding an acceptable balance between the action and the advertising. More often than not, sports fans get turned off by the idea of sponsors and brands getting more face time than their favorite teams do. This could lead to fans becoming disenfranchised,…

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Sports

Sports marketing is a true team effort. Yes, sports are a passion – it’s fun – it’s exciting, but when clients turn to us, it’s because they realize it’s a business. And, the business of sports can include professional athlete branding, increased ticket sales, merchandising, grants to support travel and tourism and a host of other related opportunities, strategies and tactics. We hope you enjoy this content and evok’s commitment to the sports industry. If you would ever like to be a guest writer or suggest blogs for us to write, please contact us at info@evokad.com.

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