The Stories We’ve Shared

Sports marketing is a true team effort. Yes, sports is a passion – it’s fun – it’s exciting, but when clients turn to us, it’s because they realize it’s a business. And, the business of sports can include professional athlete branding, increased ticket sales, merchandising, grants to support travel and tourism and a host of other related opportunities, strategies and tactics. Whether you’re taking the ball and running with it or making a strategic pass, keeping your head on a swivel and adapting quickly to a fast-moving industry will keep you ahead of the competition. We’re proud to have had the opportunity to step up to the plate for individuals, teams and organizations within the sports industry and invite you to read some of our playbooks.

Industry Insights

Measuring NCAA Success Through Brand Equity

The final teams for the College Football Playoffs series have been selected, and regardless of your personal sentiments, Alabama, Clemson, Ohio State and Washington are the teams to watch. In a system that has been marred with controversy since the early days of the Bowl Championship Series era, it comes…

Ad Trends for the Big Game this Year

This Sunday marks a monumental football game 50 years in the making and is one advertisers are primed to spend big bucks on. Live from CBS, this year's broadcast is expected to draw in over 110 million viewers across the world. It's no secret that the annual event is, more…

Terry Mooney Sports Marketing Expert

Chief Operating Officer

A key player within evok’s walls, Terry serves as agency COO and continually scores big for our clients in the sports industry with a healthy mix of strategic plays and marketing agility.

With stats that include work with the National Consortium for Academics and Sports, the Florida Sports Foundation and Disney Sports, Terry is quick with a play-by-play of proven strategies to achieve our clients’ objectives. From increased participation to building brand awareness and promoting upcoming events and games, Terry has taken on the title of team and industry captain, with record-breaking results, round after round.

Let's Work Together