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Posted on December 11th, 2018

Restaurants, Strategy

How Weather-Targeted Ads Are Changing the Restaurant Industry

Weather’s Impact on Restaurant Sales What was once the topic of small talk is now one of the biggest influences on consumer behavior—the weather. It wasn’t until recently that weather came to […]

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Posted on December 4th, 2018

Strategy, Travel, Tourism & Entertainment

Are You Leveraging (or Over-Leveraging) Your Destination’s USP?

How USPs Differentiate Your Destination With the tourism industry responsible for $1.6 trillion in bookings in 2017, it’s no secret that standing out in a world of hungry competitors can be a […]

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Posted on November 27th, 2018

Branding, Packaged Goods

CPG Brands: Inspire Customer Loyalty with Emotional Connections

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]

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Posted on November 20th, 2018

Financial Services, Strategy

Partnering with Fintechs to Market to Millennials and Gen Z

Successfully Partnering with Fintechs to Elevate Your Financial Institution’s Position Are you missing the mark when it comes to capturing Millennials or Generation Z? Whether you see it in branch or in […]

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Posted on November 15th, 2018

Healthcare

How Telemedicine Is Transforming Healthcare (and What It Means for Providers)

Keeping Up with the Spread of Telehealth What if completing a post-op appointment was as simple as making a FaceTime call? Or powerful AI could sort through medical histories in a fraction […]

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Posted on November 13th, 2018

Marketing, Restaurants, Strategy

The Catering Opportunity: Defining Catering Customers and How to Reach Them

Creating a Catering Marketing Strategy A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more […]

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Posted on November 6th, 2018

Social Media, Travel, Tourism & Entertainment

How You Can Leverage ‘Instagrammability’ for Your Destination

Adding the Experience Back into Instagrammable Destinations From a hotel in Maldives that offers an Instagram butler to a mural in L.A. where you need at least 20,000 followers to pose for […]

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Posted on October 28th, 2018

Marketing, Research, Strategy, Travel, Tourism & Entertainment

Attract More Visitors to Your Destination Through Personalized Marketing

A 4-Step Approach to Personalized Destination Marketing Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring […]

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Posted on October 25th, 2018

Sports Marketing

Two Simple Strategies to Market Your Sports Complex

Marketing Your Sports Complex Whether you have recently opened the doors to a state-of-the-art sports complex or celebrated years in your community, having a marketing strategy and detailed marketing plan is the […]

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