How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospect consumers. It helps to create a perception of a product for the…

Digital Trends Credit Unions Should Embrace

Managing finances as an individual is no easy task, especially in a changing economy with more fast-paced lifestyles than ever. How is a small credit union going to navigate these waters? With solid targeted marketing and strategy behind a user-friendly online and mobile applications, land is on the horizon. Closing the…

Destination Marketing Insights: How to Show Value and Economic Impact

As well as developing theories on relativity and quantum mechanics, thus ushering in the era of modern physics, Albert Einstein also perfected the art of napping. Although he supposedly liked to sleep ten hours a night, he still knew that he worked best after short naps throughout the day. So…

What’s Next for Medical Marijuana in Florida?

In November 2016, Florida voters passed Amendment 2, legalizing medical marijuana, a drug that, for many, is the difference between life and death; however, patients still do not have legal access. The voters, patients and supporters of the amendment have been pushing the Florida Legislature to develop a rollout plan,…

Exactly How Smart Are Smart TVs?

Mechanically, it is the same TV as a “not-so-smart TV,” but a Smart TV connects to the programming source by wired Ethernet or Wi-Fi, which connects to your home network, allowing consumers to stream movies, TV shows, surf the Internet, etc. Every Smart TV manufacture makes their TV’s with different…