Posted on November 7th, 2019
Marketing, Public Relations, Travel, Tourism & Entertainment
Content may still be king in the digital marketing world, but online reputation is queen. With the hospitality industry turning to online sales and lead management systems for everything from bookings to […]
Continue ReadingPosted on October 31st, 2019
Marketing, Restaurants, Strategy
Restaurant operators have set goals in place, with those topping the list including profit, average check size, and customer satisfaction. But these big-picture goals aren’t achievable without the help of smaller, measurable […]
Continue ReadingPosted on October 24th, 2019
Creative, Marketing, Packaged Goods
Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]
Continue ReadingPosted on October 17th, 2019
Financial Services, Marketing, Strategy
Baby Boomers are still booming. They make up a substantial portion of the world’s population and are an economically influential generation. This generation has unique needs and priorities when it comes to […]
Continue ReadingPosted on October 11th, 2019
Healthcare, Marketing, Strategy
Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials feel empowered to […]
Continue ReadingPosted on October 3rd, 2019
Content Creation, Search Engine Marketing, Strategy, Travel, Tourism & Entertainment
The Impact of Voice Search in Travel Marketing “Alexa, what’s the cheapest flight from Miami to Dallas?” One simple question to a smart device, and a few moments later, your flight is […]
Continue ReadingPosted on September 30th, 2019
Marketing, Restaurants, Strategy
Special events, birthday parties and work meetings—there’s one underlying motive to attend such gatherings, and it comes in the form of one thing: food. As a restaurant owner, you’re constantly strategizing new […]
Continue ReadingPosted on September 19th, 2019
Digital, Packaged Goods, Social Media, Strategy
It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]
Continue ReadingPosted on September 15th, 2019
Financial Services, Marketing, Strategy
From music and fashion to the way we interact, generational differences can be subtle or significant. That means when it comes to marketing, what worked for one generation may not resonate with […]
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