Understanding and Harnessing the Creative Spark

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” – Albert Einstein In studying marketing or advertising in college, we are primarily taught to leverage the strength of our left…

WordPress Security and Maintenance

Even the highest quality and most technically sound website requires some routine maintenance to help ensure it is performing at its best and is as safe as possible from Internet malfunctions and hackers. Programming languages like WordPress are built to sustain changes made by their designers, and therefore are easily…

So You Think You Know the Restaurant Industry?

Technology is changing the world we live in, and the restaurant industry is no exception. Restaurants need to change how they market to their customers in order to stay in business. They’re are offering farm to table, open concepts, rotating menus, and online ordering all to cater to the ever-changing…

STEM Education: Helping a Generation of At-Risk Youth

The days when a teacher’s lecture was a student’s only source of information is long gone. The students of today’s increased access to technology and information is allowing them to be more digitally savvy than ever before, often causing students to know more about technology than the teachers. So how…

Social Media: Changing the Way Consumers Travel

Social media is affecting everything about consumers’ travel decisions from researching and planning to posting during a vacation. Travel statistics report that 19 out of 20 travelers are active on Facebook, and over 50% of travelers look to social media before deciding on their next travel destination. If your brand…