What Every Homebuilder Needs to Understand About Facebook Advertising

Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market your business in the digital space, homebuilders first need to understand the ins and outs of Facebook’s Ad Manager. And, like you already know, you can’t…

The Power of Emotion in Healthcare Advertising

More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, should some of that emotion bleed into your advertising? Let’s dissect what packing an emotional punch can mean for your healthcare brand. Just like healthcare,…

Is It Time for Your Credit Union to Hire an Advertising Agency?

As fintech firms and big brand names expand into the financial industry, the stakes for credit union marketing have been raised higher than ever before. These developments have left many credit union marketers wondering, “Should I call in reinforcements?” If you’ve been considering bringing an advertising agency on board…

How to Find and Write a Unique Selling Proposition for Your School

What does your school offer that no other school does? Take a second and really think about your answer. Is it relevant to your target audience? Sure, you might be the only school offering classes on surviving a zombie apocalypse or tree climbing, but chances are your course offerings,…

Why Every Consumer Packaged Goods Brand Needs to Build an Email List

We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just how significant an email list can be for setting your CPG brand apart. And the success rates don’t lie. Email marketing has not lost its…