Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time…

Measuring NCAA Success Through Brand Equity

The final teams for the College Football Playoffs series have been selected, and regardless of your personal sentiments, Alabama, Clemson, Ohio State and Washington are the teams to watch. In a system that has been marred with controversy since the early days of the Bowl Championship Series era, it comes…

Beyond the Surface of Crystal River’s New Website

Client: Citrus County Project: Website Design and Development Description: Our team was challenged with designing and deploying a website for Citrus County, better known as Crystal River, Florida, through which potential visitors could immerse themselves in the destination, learning what it has to offer and how to make their dream…

How Non-Profit Organizations Can Raise Awareness with Social Media

Do you ever wonder how far the messages you see on social media come from? Thanks to the vast amount of changes in technology and social media platforms, any company, even the smallest non-profit organizations have the ability to reach the other side of the world. Non-profit organizations’ greatest asset…

Are You Promoting Leadership From Within Your Organization?

Working in a busy agency environment can get hectic at times. As the years go by, the advertising industry continues to grow. New trends emerge every day, new opportunities present themselves each hour it seems, and there’s usually a new employee every few months as well. While the field of…