B2B vs. B2C: Knowing Your Audience to Boost Home Sales

Not all content marketing plans are created equal. Some homebuilders can pour thousands of dollars into creating what they think is an ironclad marketing plan only to find out there’s a miscommunication in the types of buyers they’re actually trying to attract. So, in the interest of making sure you…

Credit Unions: Get into the Minds of Millennials to Achieve Success

For an industry that accounts for nearly a quarter of financial services spending by underbanked consumers, check cashing and payday loan companies have cornered the market on providing financially sound advice and products to those who traditionally haven’t had access to the right resources. With this in mind, here are…

How Experiential Marketing Can Change Your University for the Better

Higher education has always been a hotbed for experiential situations. From taking bold, new classes to taking bold, new risks in your personal life, exploring the unfamiliar is par for the course in college. So, it makes sense that experiential marketing tactics—a concept where consumers can actively engage with a…

Don’t Let Your Office E-Waste Kill Our Environment

There’s a lot of trash in this world. No, really. Nearly 40 million metric tons of electronic waste (e-waste) are produced globally each year. So, any consumer electronics company worth their salt needs to start doing what they can to reduce their carbon footprints and make a more positive impact…

Emotion, Motivation, Donation: Telling Nonprofits’ Impact Stories

You have every statistic on the meals your nonprofit has packaged over the last year, the homes it’s built, and the kids it’s sent to school. You also know that when today’s donors dig deep, they want to see that their donations aren’t getting shallow results. It’s easy to focus…