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Posted on March 25th, 2019

Packaged Goods

From Ecommerce to Shelf Space: How to Maximize Your Reach

Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple […]

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Posted on March 15th, 2019

Marketing, Travel, Tourism & Entertainment

Marketing Miles: Staying in Touch with the Solo Traveler

Consumers are no longer driven by the urge to collect items and materials—they’re fueled by the prospect of gathering experiences, and they aren’t willing to put their experience in the hands or […]

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Posted on March 14th, 2019

Digital, Healthcare, Web Development

Patient Portals: Simplifying the Healthcare Experience

The future of healthcare is here and it’s putting patients in the driver’s seat. Patient portals are one of the most rapidly growing trends in the healthcare industry, allowing patients to access […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on March 1st, 2019

Financial Services, Marketing

Credit Education Month: Marketing to Your Members

March is National Credit Education Month, but that doesn’t mean it’s the only month in which financial responsibility matters. As a financial institution, you know everything about credit, but how educated are […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on February 18th, 2019

Restaurants

Locals Only:
Authentically Marketing Your Cuisine’s Culture

What defines local culture? Is it the attributes that distinguish a population’s preferences and interests? The way people speak, laugh and even eat? There’s more to local culture than what can be […]

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Posted on February 14th, 2019

Content Creation, Financial Services

How Content Marketing Can Build Trust in Your Financial Institution

Content is the way to customers’ hearts—but you’ve got to stay on top of it. Consumers have come to expect the availability of different forms of interaction with brands, which has led […]

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Posted on February 11th, 2019

Digital, Marketing, Research, Restaurants, Strategy

What Restaurant Operators Must Know About Predictive Analysis and Intent Data

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ […]

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