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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on April 18th, 2019

Financial Services, Marketing, Research, Strategy

Credit Union Marketing: Differentiating Your Credit Union from Banks

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]

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Posted on April 12th, 2019

Branding, Restaurants

Customer Reviews: Why They Matter and How to Diffuse the Negative

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency […]

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Posted on April 11th, 2019

Ad Industry, Healthcare

Marketing Matters: Preparing for Mental Health Awareness Month

Mental health may not look like other health issues, but it deserves a face in your marketing. Despite the fact that over 44 million adult Americans live with a mental health illness, […]

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Posted on April 8th, 2019

Marketing, Travel, Tourism & Entertainment

Destination Marketing: A Guide to Social Media

What connects destinations and travelers before they even set foot on location? Social media. With an estimated 2.77 billion social media users around the globe, there’s no question when it comes to […]

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Posted on March 25th, 2019

Packaged Goods

From Ecommerce to Shelf Space: How to Maximize Your Reach

Imagine if your product could reach 100 million people—that’s the estimated amount of traffic Walmart receives on a weekly basis. These shoppers are exposed to hundreds of brand impressions from a simple […]

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Posted on March 15th, 2019

Marketing, Travel, Tourism & Entertainment

Marketing Miles: Staying in Touch with the Solo Traveler

Consumers are no longer driven by the urge to collect items and materials—they’re fueled by the prospect of gathering experiences, and they aren’t willing to put their experience in the hands or […]

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Posted on March 14th, 2019

Digital, Healthcare, Web Development

Patient Portals: Simplifying the Healthcare Experience

The future of healthcare is here and it’s putting patients in the driver’s seat. Patient portals are one of the most rapidly growing trends in the healthcare industry, allowing patients to access […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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