Posted on July 13th, 2019
Digital, Strategy, Travel, Tourism & Entertainment
Your tourism website is often the first point of contact travelers will have with your destination—your chance to make a positive and lasting first impression. And while every destination has unique characteristics […]
Continue ReadingPosted on July 6th, 2019
Financial Services, Marketing, Strategy
The Digital Era of Big Data The advanced technology of artificial intelligence (AI) has eased the experience of everyday lives—so much that it oftentimes goes unnoticed. From gathering data on buying habits […]
Continue ReadingPosted on July 1st, 2019
Digital, Healthcare, Marketing, Search Engine Marketing, Social Media
The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the […]
Continue ReadingPosted on June 28th, 2019
Restaurants, Search Engine Marketing, Strategy
Diversifying Your QSR Menu For Niche Customers “Do you serve gluten-free options?” This question, along with other dietary restriction requests, have become common among restaurant-goers for many reasons. Nearly 32 million people […]
Continue ReadingPosted on June 28th, 2019
Social media is (still) king. And while it’s imperative to position your brand in front of the correct audience, it’s crucial content mirrors the context of each social channel. If your goals […]
Continue ReadingPosted on June 6th, 2019
Marketing, Packaged Goods, Strategy
Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]
Continue ReadingPosted on May 30th, 2019
Financial Services, Marketing, Research, Strategy
How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution […]
Continue ReadingPosted on May 16th, 2019
Healthcare, Marketing, Strategy
Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients […]
Continue ReadingPosted on May 9th, 2019
Marketing, Restaurants, Strategy
Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with […]
Continue Reading