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Posted on June 6th, 2019

Marketing, Packaged Goods, Strategy

The Game-Changing Trend of Health and Wellness in CPG

Health and Wellness—A Trend We Can All Get Behind While convenience tops the list of decision-making factors for consumers, so does making healthy choices. Products that cater to health-conscious or allergy-prone shoppers […]

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Posted on May 30th, 2019

Financial Services, Marketing, Research, Strategy

Insights Ad Agencies Can Offer Credit Unions About Creating Marketing Personas

How to Create (Effective) Personas for Credit Union Marketing The jack-of-all-trades is the master of none, and the same applies for your credit union’s marketing. By striving to be a financial institution […]

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Posted on May 16th, 2019

Healthcare, Marketing, Strategy

Using Experiential Education to Market Your Healthcare Center

Experiential Education is the Key to Memorable Healthcare Marketing A picture is worth a thousand words, but an experience is priceless. Experiential education is helping healthcare centers inform existing and potential patients […]

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Posted on May 9th, 2019

Marketing, Restaurants, Strategy

The QSR Operators’ Guide to Successful Restaurant Loyalty Programs

Restaurant Loyalty Program Apps: Punch Cards for the Digital Wallet “Would you like a reward to go with your meal?” A side of special offers, discounts and members-only benefits pair nicely with […]

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Posted on May 2nd, 2019

Marketing, Strategy, Travel, Tourism & Entertainment, Uncategorized

Sustainability: Building a Positive Impact into Your Destination

What Goes into Creating Sustainable Destinations White sandy beaches, crystal clear waters, fresh air and tidy lands. These are a few natural elements that lead to a memorable experience for many travelers. […]

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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on April 18th, 2019

Financial Services, Marketing, Research, Strategy

Credit Union Marketing: Differentiating Your Credit Union from Banks

What makes your credit union different from your competitor down the road? From our experience in branding and marketing financial institutions, we can attest this question doesn’t often have an easy answer. […]

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Posted on April 12th, 2019

Branding, Restaurants

Customer Reviews: Why They Matter and How to Diffuse the Negative

The Role of Online Reviews in a Customer’s Decision-Making Process With 62% of customers looking to online reviews when choosing a restaurant, that process has become the most dependable resource for transparency […]

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Posted on April 11th, 2019

Ad Industry, Healthcare

Marketing Matters: Preparing for Mental Health Awareness Month

Mental health may not look like other health issues, but it deserves a face in your marketing. Despite the fact that over 44 million adult Americans live with a mental health illness, […]

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