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Posted on October 11th, 2019

Healthcare, Marketing, Strategy

Reshaping Healthcare Marketing to Target Millennials

Millennials are on the brink of surpassing Baby Boomers as the nation’s largest living adult generation. As early adopters of technology and avid content creators on social media, Millennials feel empowered to […]

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Posted on November 20th, 2018

Financial Services, Strategy

Partnering with Fintechs to Market to Millennials and Gen Z

Successfully Partnering with Fintechs to Elevate Your Financial Institution’s Position Are you missing the mark when it comes to capturing Millennials or Generation Z? Whether you see it in branch or in […]

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Posted on July 11th, 2018

Home Building, Marketing

Are Millennials Looking for Starter Homes? What Marketers Need to Know

What Millennials Really Want in a Home The last of the Millennials are finishing up college or trade school and officially entering the world of “adulting.” This new era of their life […]

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Posted on April 3rd, 2018


3 Truths Healthcare Marketers Must Know About Millennials

Marketing Healthcare to Millennials: What You Need to Know How millennials interact with marketing has become an increasingly popular topic in recent years (we’ve written about it extensively). But the spotlight on […]

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Posted on February 19th, 2018

Packaged Goods

How to Win Over Millennials with Packaged Goods

Tapping into the Millennial Purchasing Power Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, […]

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Posted on December 1st, 2017

Financial Services

Credit Unions: Get into the Minds of Millennials to Achieve Success

For an industry that accounts for nearly a quarter of financial services spending by underbanked consumers, check cashing and payday loan companies have cornered the market on providing financially sound advice and […]

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Posted on December 1st, 2017

Travel, Tourism & Entertainment

How Millennials Are Altering the Traditional Vacation Paradigm

Employers, forget vacations and say hello to staycations. Those darn millennials are at it again. They’ve killed department stores, the 9-to-5 workday and now they’re ready to say farewell to the typical vacation. […]

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Posted on November 7th, 2017

Ad Industry

LinkedIn: Is the Leading Business Social Media Platform Unappealing to Millennials?

Discover why new generations of workers might not view the world’s most established professional networking platform too favorably. For many years now, LinkedIn has become the standard when it comes to professional […]

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Posted on October 2nd, 2017

Home Building

What Do Millennials Want in a Home and How Do I Sell it to Them?

Millennials are currently the largest group of home buyers in the market and are changing the industry. If you want to sell your homes you need to understand what millennials want in […]

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