Ad Industry

Let’s Talk Content: A Crash Course in Human-Centric, Strategic Content Marketing

In the advertising or marketing field, sometimes your day-to-day production or workload hangs above you like a dark cloud, and you have to rush through the day so you can leave the office by 5 p.m. and make it home in time for dinner. When we get into this…

How Collaborative Workspaces Boost Creativity in Our Ad Agency

Evok Advertising – Orlando, FL Agency Tour from Evok Advertising on Vimeo. We’ve talked at length about agency culture and how to create an environment people are happy and proud to work in. But that environment can also directly influence the success of your shop. At an agency, keeping…

The Building Blocks of Great Culture in an Agency

Your company culture exists whether or not you’ve focused on it. A workplace culture is the sum of many small parts—every personality, every relationship, the attitudes of the team, the normal day-to-day activities and how the team does the work they do. These are all elements that contribute to…

Podcast Advertising Is Getting Pretty Personal

As the digital advertising space becomes more diverse, businesses can’t rely on traditional methods to effectively reach their audiences. It’s important to stay alert to emerging advertising channels to combat the competitive industry. One of these new channels is podcasts. Although they’ve been around for a while, podcasts have…

A 3-Step Approach to Saving Yourself from Wasted Ad Spend

The Internet is a beautiful thing. It’s given advertisers the power to connect with almost anyone, anywhere, at any time. And while digital ad campaigns that focus on expanding reach across the globe and earning the most clicks are both an option for certain clients, casting such a wide…