Ad Industry

Does Your Business Really Need a Marketing Plan?

Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing a marketing plan to guide your efforts is a step towards continued growth. However, to create an effective plan, you must have a full understanding of what…

Focus on Feelings: Take Your UX to the Next Level

From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is often tied directly to its ability to elicit the desired emotional response from users.…

Here’s Why You Should Go to Social Fresh

If you’re a social media professional reading this, chances are it was emailed to you by a supervisor who felt it was best that you learn some new skills. Well, they were right to do so. With Social Fresh 2018 coming up in a few months, I wanted to…

5 Leaders Share How They Got Their Start in Advertising

Have you always wondered what it takes to make it in advertising? From the long days that stretch into nights and the cups of coffee that come with them, to the incredible feeling of working on a groundbreaking ad campaign, advertising careers are filled with twists, turns, heartbreaks and…

4 Great Examples of Lawyers Using Social Media

In this day and age of political turmoil and career-ruining Twitter posts, it seems like staying offline might be the way to stay out of trouble in any profession. As lawyers, you are the face of your practice, and you know the importance (and permanence) of what you choose…