Ad Industry

A 3-Step Approach to Saving Yourself from Wasted Ad Spend

The Internet is a beautiful thing. It’s given advertisers the power to connect with almost anyone, anywhere, at any time. And while digital ad campaigns that focus on expanding reach across the globe and earning the most clicks are both an option for certain clients, casting such a wide…

Goodbye 9 to 5: How Flex Hours Have Transformed Our Creative Agency

The concept of flexible scheduling in the workplace—including telecommuting from a different city, working from home part of the week and implementing core hours for employees to be at the office—has swept today’s workforce as one of the most sought-after benefits offered by companies. Never ones to stay behind…

5 Top Tips to Get More Website Conversions

Written by guest contributor Lucy Davis If you have a website for your business, your main digital strategy will no doubt be to get as many conversions as you possibly can. The more time, money and effort that you put into your website, the more successful you would think…

Email Content Your Customers Are Dying to See

Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them short, sweet and easy your emails will deliver more impact—with less words. Let’s face it: nobody likes reading anymore. Gone are the days of turning…

3 Points to Remember When Marketing High-End Electronics

From state-of-the-art personal fitness equipment to televisions that blend right in with your home décor, consumers are willing to pay a premium price for luxury electronics. Status symbols, lifestyle enhancers and instruments of pure delight, these top-of-the-line devices sell the idea of being the best by owning the best.…