Ad Industry

A Website to RISE Above the Rest

Client: RISE: A Real Estate Company Project: Website Design and Development Link: RiseRE.com Description: A leader in multi-family and student housing development, management and financing, RISE tapped evok to design and develop premium online real estate for their organization. The challenge? Building a digital space that seamlessly reflected their organization’s…

The Do’s and Don’ts of Multicultural Marketing

Learn about the dos and don’ts of marketing that bridge the gaps between different cultures and ethnicities. Multicultural marketing could be quite challenging. Consider the case of Hispanic marketing versus U.S. marketing for similar products. Specific terms or expressions could have different cultural connotations or meanings in Spanish-speaking countries, thus…

Are Mobile Apps Truly Dominating the Web?

Mobile device users have soared in numbers, now accounting for 66% of all digital media time spent in the U.S., and many countries are significantly higher than this. Today, the Internet is widely optimized for mobile users who love to enjoy most content through mobile-optimized websites and apps. If you…

New Developments in the Media and Entertainment Industry Aim to Place the Viewer in Control

The world of on-demand/streaming visual content has greatly revolutionized the way we enjoy films, TV shows, etc. The industry has grown to the point that offering a comfortable and flexible way for people to enjoy their content was no longer enough. It’s no longer just about providing flexible streaming platforms…

How to Reduce Your Digital Advertising Fraud Exposure

This holiday season, online advertising will reach all-time record levels. According to eMarketer, digital ad expenditures surpassed TV for the first time in 2016, and the gap will widen by roughly $10 billion once 2017 is complete. Looking forward, digital spending will see double-digit growth each year, soaring from $83…