Ad Industry

4 Great Examples of Lawyers Using Social Media

In this day and age of political turmoil and career-ruining Twitter posts, it seems like staying offline might be the way to stay out of trouble in any profession. As lawyers, you are the face of your practice, and you know the importance (and permanence) of what you choose…

More than “Just a Print Ad”– An Ad Student’s Take on Print Advertising

We’re always curious to learn what other ad professionals have to say about our industry. This month, we asked Kathryn Varan, a fourth-year public relations student and assistant connector manager at The Agency at the University of Florida, for her take on the present and future of print advertising.…

Establish a Consistent, Authentic Brand Voice in 3 Steps

Without looking at the names on the incoming messages, would you be able to tell apart a text from your boss and your best friend? We’re betting yes. That’s because you’ve grown so familiar with their expressions, language and tone—everything that makes up their “voice”—that you can pick it…

Lessons Learned Building an Advertising Agency – Hear from Our CEO

Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our CEO, Larry Meador, to share his experiences bringing evok advertising to life. Here’s what he had to say. I always knew I wanted to be in advertising in…

Gen Z: Getting to Know the Next Generation of Mega Consumers

Marketing efforts have been so focused on the “Millennial Mind” that time has slipped by us: Gen Z is here and ready to take over the consumer markets. These youngsters will account for 40% of all consumers by 2020, and they know how to handle their money. In fact,…