Consumer Electronics

Brand Building for Consumer Electronics: Content Marketing

When creating your digital marketing strategy, content marketing is something you shouldn’t forget to add to the mix. Today, consumer electronics have become digital, smart and cloud-based. Content marketing is one of the tried-and-true digital marketing tactics out there, but how can we apply it specifically in the consumer…

The 4 Biggest Mistakes Consumer Electronics Brands Make

No brand is perfect. Emergencies happen, strategies fall short and some seasons are better than others—it’s the cost of doing business. But not every downfall is unavoidable, some mistakes can be prevented or corrected before they affect your bottom line. As an agency, we see the full breadth of…

How to Build Your Consumer Electronics Brand on Social Media

Gone are the days when you posted on your brand’s social media when you felt like it or just when you had time. Now, you have to employ a fully integrated and optimized strategic plan to capture the right audience at the right time. Ultimately, you want to stand…

3 Points to Remember When Marketing High-End Electronics

From state-of-the-art personal fitness equipment to televisions that blend right in with your home décor, consumers are willing to pay a premium price for luxury electronics. Status symbols, lifestyle enhancers and instruments of pure delight, these top-of-the-line devices sell the idea of being the best by owning the best.…

The Future of Wearables Has Made Its Second Coming

We’re experiencing something interesting within the wearable industry right now. It’s almost like a second wave of consumer interest with the release of devices like the Apple Watch 3 and Fitbit Ionic smartwatch. Now, more than ever, wearables are making a comeback, and you’ll get no complaints from the…