Consumer Electronics

Are These 3 Things Missing from Your Tech Startup’s Marketing?

Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can help get your name in front of the right people. But don’t call your strategy complete without checking off these must-haves. Keep reading to…

Making E-Commerce Work for Your Consumer Electronics Brand

Ah, e-commerce. All of the joy of shopping with the added bonus of browsing on your couch in your pajamas. E-commerce has taken the world by storm, and it’s clear why—online shopping is quick, convenient and puts all of our favorite stores in the palm of our hand. With…

Defining Your Brand’s Voice in the Consumer Electronics Space

The consumer electronics playing field changes every day and encompasses a ton of brands. If you want to stay on top of your game and win a following of loyal fans, you’ll have to know who you are. Your brand identity goes much farther than colors, fonts and visuals.…

Brand Building for Consumer Electronics: Content Marketing

When creating your digital marketing strategy, content marketing is something you shouldn’t forget to add to the mix. Today, consumer electronics have become digital, smart and cloud-based. Content marketing is one of the tried-and-true digital marketing tactics out there, but how can we apply it specifically in the consumer…

The 4 Biggest Mistakes Consumer Electronics Brands Make

No brand is perfect. Emergencies happen, strategies fall short and some seasons are better than others—it’s the cost of doing business. But not every downfall is unavoidable, some mistakes can be prevented or corrected before they affect your bottom line. As an agency, we see the full breadth of…