Consumer Electronics

The Future of Wearables Has Made Its Second Coming

We’re experiencing something interesting within the wearable industry right now. It’s almost like a second wave of consumer interest with the release of devices like the Apple Watch 3 and Fitbit Ionic smartwatch. Now, more than ever, wearables are making a comeback, and you’ll get no complaints from the…

Don’t Let Your Office E-Waste Kill Our Environment

There’s a lot of trash in this world. No, really. Nearly 40 million metric tons of electronic waste (e-waste) are produced globally each year. So, any consumer electronics company worth their salt needs to start doing what they can to reduce their carbon footprints and make a more positive impact…

Advertising and the Virtual Reality Experience

Wirth virtual technology (VR), we’ve come a long way from the days of clunky, overpriced peripherals and questionable eyesight issues. Specifically, VR has seen a tremendous resurgence over the past decade with both gamers and early adopters of consumer electronics. With its slow yet steady integration into the mainstream, some…

iPhone X vs. iPhone 8: A Look at Customer Confusion

Apple surprised the world with their announcement that on November 3, we can expect to see three new phones: the iPhone 8, iPhone 8 Plus, and the iPhone X. It’s called the “iPhone ten”, not the iPhone X—just to clear up any confusion. Moreover, the differences in the phones and…

What’s New with Apple?

The highly anticipated annual Apple Conference happened on June 5 and it was then that Apple revealed what we can expect to see next. Questions consumers were asking included everything from the new iPhone 8 and Apple Watch rumors, to iOS updates, to name a few. Let’s explore what’s new…