Consumer Electronics

Mastering Social Media Marketing for Tech Brands

At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world of emerging media. However, this isn’t always the case. Although your products or services may push the boundaries of technology, mastering digital marketing requires a vastly…

The Role of Online Video Content in the Buyer’s Journey

Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer marketing have disrupted how and why we choose and purchase products. The average US adult now spends around 81 minutes a day watching video,…

Are These 3 Things Missing from Your Tech Startup’s Marketing?

Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can help get your name in front of the right people. But don’t call your strategy complete without checking off these must-haves. Keep reading to…

Making E-Commerce Work for Your Consumer Electronics Brand

Ah, e-commerce. All of the joy of shopping with the added bonus of browsing on your couch in your pajamas. E-commerce has taken the world by storm, and it’s clear why—online shopping is quick, convenient and puts all of our favorite stores in the palm of our hand. With…

Defining Your Brand’s Voice in the Consumer Electronics Space

The consumer electronics playing field changes every day and encompasses a ton of brands. If you want to stay on top of your game and win a following of loyal fans, you’ll have to know who you are. Your brand identity goes much farther than colors, fonts and visuals.…