Creative

Beyond the Surface of Crystal River’s New Website

Client: Citrus County Project: Website Design and Development Description: Our team was challenged with designing and deploying a website for Citrus County, better known as Crystal River, Florida, through which potential visitors could immerse themselves in the destination, learning what it has to offer and how to make their dream…

What’s Trending in Social Media Advertising in 2016?

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency…

How Small Restaurants Survive in a Big-Chain World

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique…

The Marketing Power of Pokémon Go

Pokémon Go as a fad app may be more valuable to the advertising industry than you may think. New motivational tools, targeted advertising, and a new spin on old software means Pokémon Go can teach us a thing or two about success. How did this game hit the ground walking?…

How the Frozen Aisle is Standing Up to the Heat of Food Trends

It’s 8:30 pm and you’re just now getting home from work after a long day. You’re starving and cooking up a meal from scratch is out of the question but your lack of time isn’t an excuse to settle for a lack of flavor or nutrition. What do you reach…