Creative

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what makes…

How Food Labels Affect the Purchasing Decision of Consumers

As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we evaluate our options. We’re looking more and more for the boxes that advertise cage-free, non-GMO and low-calorie products, but at the end of the day,…

Advertisements Score Big with Soccer Fans

Many here in the states like to call it the Super Bowl of Soccer, but with over 3 billion viewers in 2014 against the Super Bowl’s comparatively paltry 112 million that same year, the World Cup is definitely in a league of its own. And if we think Super…

Online and Offline Tactics to Market Your Upcoming Sports Event

Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than done,…

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…