Branding

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium.…

How Technology Is Used To Enhance Learning In Classroom

Technology has changed over the years, and the tools students use to learn has evolved, too. This is not just for college-age students — this begins in grade school. From the preschool years, kids are growing up with technology all around them, and to keep the best and brightest students…

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

(ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans with a new way to connect with their favorite teams and players as the League of Legends Championship Series kicks off the Summer Split. Through the HypSports app (available globally on the App Store for iPhone…

How Small Restaurants Survive in a Big-Chain World

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique…