Branding

Is It Time to Rebrand Your School?

While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort might be completely off the table for your stakeholders or senior management because they’re grounded in the…

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what makes…

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium.…

How Technology Is Used To Enhance Learning In Classroom

Technology has changed over the years, and the tools students use to learn has evolved, too. This is not just for college-age students — this begins in grade school. From the preschool years, kids are growing up with technology all around them, and to keep the best and brightest students…