Education

Smart SEO Marketing For Higher Education Institutions

What do you think is the most important tool to advertise your business online? When it comes to digital marketing, learning the ABCs of SEO is crucial to online visibility. For higher education institutions in particular, leveraging the endless possibilities of search engine optimization means better connecting with present and…

Veering to Vertical: Why You Should Adapt Your Video Ads

Only a short while ago, vertical video seemed like social poison. All but confirmed in a PSA spoof called Vertical Video Syndrome, in 2012, vertical was the pariah of video formats. But with recent changes toward vertical viewing in Instagram and Snapchat, the preference for vertical media has grown, with…

Universities: Re-member Your People

With many social media resources at today’s society’s fingertips, people are getting connected with others across the world with just one click. We all do it to maintain relationships, start new ones, catch up on old ones and probably the most important one in today’s economy – networking. Everywhere you…