Education

5 Questions Your School’s Website Homepage Should Answer

It’s no secret that “homepage” is another word for “lifeline” in the world of web. A school’s website design has only a few seconds to grab and keep the reader’s attention, making the first impression of the utmost importance. When building, or rebuilding, your school’s website, the homepage should…

How to Find and Write a Unique Selling Proposition for Your School

What does your school offer that no other school does? Take a second and really think about your answer. Is it relevant to your target audience? Sure, you might be the only school offering classes on surviving a zombie apocalypse or tree climbing, but chances are your course offerings,…

Marketing Insights to Attract the Right Job Applicants for Your School

Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market themselves and find the right applicant with this level of competition? What can your school do to up your marketing game and attract potential…

Is It Time to Rebrand Your School?

While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort might be completely off the table for your stakeholders or senior management because they’re grounded in the…

Tailoring Content for Transitioning High School Students

Picture this. You’re 18, you just graduated high school, you only barely know how to do your own laundry, and you’re about to take the biggest leap of your life totally solo. Effectively marketing to someone at this stage in their life, aka high schoolers transitioning to college, is…