Education

Marketing Tactics to Keep Students Engaged Once the Semester Ends

The semester is almost over, and students are counting down the days until they take their last exam. When you’re in college, nothing sounds better than a break from school stress and constant studying. When students are home for the holiday break or going on a cruise during the…

A Unified Approach to Communicating with Multiple Generations of Students

From continuing education programs targeting those a few years into their careers to MBAs marketed to graduating college seniors, effective education marketing must be able to reach people of all ages. But communicating across generations can prove difficult without a roadmap to what kind of content each age group…

How Schools Can Market Online Programs to Boost Enrollment

In 1892, the University of Chicago became the first American school to offer correspondence courses. Allowing students from all over the country to earn a degree completely over the mail, distance learning revolutionized the way people sought out education. And, today, we’ve come full circle. Online programs have become…

Utilizing LinkedIn for Higher Education Marketing

When it comes to ensuring prospective students, and their parents, can find sufficient information on your school, you want to make the process as simple and accessible as possible. LinkedIn for Higher Education offers universities, colleges and other institutions the ability to engage with prospects, current students and alumni—all…

Gen Z, You’re up Next for the College Experience

Millennials, kindly step aside. We hear all this babble and jabber about who millennials are and how to market to them. But the next generation, Gen Z, has entered the playing field, and we need to know how to capture their attention. Some of these Gen Zers are already…