Finance & Legal

How to Market Your Law Practice Online When You’re Just Starting Out

All big things start out small. Starbucks, Apple, Amazon—even the biggest brands in the world can trace their history back to humble beginnings. From garages to tiny office spaces and a list of clients you could count on one hand, it took hard work, dedication and strategic marketing to…

Social Media for Law Firms: Where to Start and What to Know

With billions of people actively communicating and searching for services on social media, these platforms present an invaluable opportunity for law firms looking to build or improve their online reputation, as well as generate new client leads. If 2018 is the year you’re tackling the world of social for…

What Makes a Great Mobile Banking App?

A recent study marked a steep surge in mobile banking and having access to digital banking tools made customers much more likely to recommend a bank to others. Their findings also noted mobile functionality will become a major factor in attracting and retaining customers, encouraging banks to invest in…

3 Free (or Almost Free) Ways to Generate Online Leads for Your Law Firm

Three out of four people looking for a lawyer use online resources at some point in the process. Holding answers to every question any of us could ever ask, the Internet is a resource we can no longer live without. That also makes it the ideal place to seek…

Organic Search vs. Paid Search: Where Should Credit Unions Focus?

Say potential credit union members are looking for local auto loan options. With more than 3.5 billion searches every single day, it’s a safe bet to say they’re turning to Google for answers. The search engine giant presents those answers in two distinct ways: organic search results and paid…