Healthcare

Executing Healthcare Awareness Campaigns in the Midst of Crisis

Over the last decade, the opioid epidemic in America has greatly impacted the ways in which healthcare providers administer both urgent and preventative care options to those most affected. There’s no way to immediately judge just how much of an impact the opioid crisis will affect Florida in the…

How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA

HIPAA—whether or not you say that acronym in affection or exhaustion, you can’t deny its impact on how we approach healthcare and the public. Since 1996, the healthcare industry has been navigating what it means to be a successful brand in the age of HIPAA. While marketing according to HIPAA’s…

The Impacts of Disaster Preparedness on Healthcare Systems

Months after initial landfall, there are still plenty of people feeling the effects of Hurricane Irma. None more than the families of those lost due to the heat-related deaths suffered at the Rehabilitation Center at Hollywood Hills nursing facility. Now, politicians are trying to figure out what regulations make the…

Best Marketing Strategies for Hospitals

Should a hospital advertise? If so, what is the best way for them to advertise? Hospitals are not a place that people want to visit, but if they must visit, they want the best hospital with the best care for them and their loved ones. In a market with so…

Streamlining the RFP Process and Ad Agency Selection for Healthcare Organizations

Without the proper resources and strategic planning from a healthcare marketing/advertising agency, your healthcare organization, hospital or medical enterprise is destined to lose traction, plateau or diminish in the heat of competition. So when it’s time to begin the search for a full-service advertising agency, it can be a bit…