Healthcare

Addressing the Patient Journey in Your Content Marketing

Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online content for brands in every industry, including healthcare. But under great pressure to consistently publish thousands of words, it can be easy to lose sight on strategy…

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what makes…

5 Awareness-Boosting Community Outreach Ideas for Healthcare Marketers

Is community outreach part of your healthcare marketing strategy? For many organizations, that answer is “No,” followed closely by the question, “Should it be?” Going by the title of this article, you may already have an idea of what our agency has to say on that matter. Keep reading…

Self-Care Is Transforming the Way Health Institutions Advertise

The desire to live a life more at home is becoming a reality for more and more people every year. Services like Instacart and AmazonFresh give consumers a way to do their grocery shopping on the couch. Tech companies like DigitalOcean and LivingSocial offer employees flexible hours and the…

3 Truths Healthcare Marketers Must Know About Millennials

How millennials interact with marketing has become an increasingly popular topic in recent years (we’ve written about it extensively). But the spotlight on this generation is well deserved. An often cited stat reporting millennial’s purchasing power totals over $200 billion annually has put a bullseye on this group, making…