Healthcare

What Healthcare Marketers Must Know about Hispanic Outreach

In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy did little to create long-lasting connections between Hispanics and the brands employing a one-dimensional approach to engage with them. When it comes to…

The Power of Emotion in Healthcare Advertising

More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, should some of that emotion bleed into your advertising? Let’s dissect what packing an emotional punch can mean for your healthcare brand. Just like healthcare,…

Addressing the Patient Journey in Your Content Marketing

Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online content for brands in every industry, including healthcare. But under great pressure to consistently publish thousands of words, it can be easy to lose sight on strategy…

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite a few campaigns out there vying for the title of “great.” Here are three healthcare brands with a strong, clear grasp on what makes…

5 Awareness-Boosting Community Outreach Ideas for Healthcare Marketers

Is community outreach part of your healthcare marketing strategy? For many organizations, that answer is “No,” followed closely by the question, “Should it be?” Going by the title of this article, you may already have an idea of what our agency has to say on that matter. Keep reading…