Healthcare

3 Truths Healthcare Marketers Must Know About Millennials

How millennials interact with marketing has become an increasingly popular topic in recent years (we’ve written about it extensively). But the spotlight on this generation is well deserved. An often cited stat reporting millennial’s purchasing power totals over $200 billion annually has put a bullseye on this group, making…

How to Promote Your New Healthcare App

Just like you treat your patients with great care, your plan to launch your brand new healthcare app should be given the same attention. While creating your mobile app from the ground up was a daunting task, advertising and marketing is another hurdle to overcome. But, if you follow…

How to Create Opportunities Through Online Personalization in Healthcare Marketing

About three out of four online consumers are frustrated by website content that is not personalized and about the same number have chosen, recommended or paid more for a brand offering personalized experiences. These days, tailoring online user experiences with one-to-one messaging is no longer optional, it’s expected. And…

Executing Healthcare Awareness Campaigns in the Midst of Crisis

Over the last decade, the opioid epidemic in America has greatly impacted the ways in which healthcare providers administer both urgent and preventative care options to those most affected. There’s no way to immediately judge just how much of an impact the opioid crisis will affect Florida in the…

How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA

HIPAA—whether or not you say that acronym in affection or exhaustion, you can’t deny its impact on how we approach healthcare and the public. Since 1996, the healthcare industry has been navigating what it means to be a successful brand in the age of HIPAA. While marketing according to HIPAA’s…