Healthcare

5 Awareness-Boosting Community Outreach Ideas for Healthcare Marketers

Is community outreach part of your healthcare marketing strategy? For many organizations, that answer is “No,” followed closely by the question, “Should it be?” Going by the title of this article, you may already have an idea of what our agency has to say on that matter. Keep reading…

Self-Care Is Transforming the Way Health Institutions Advertise

The desire to live a life more at home is becoming a reality for more and more people every year. Services like Instacart and AmazonFresh give consumers a way to do their grocery shopping on the couch. Tech companies like DigitalOcean and LivingSocial offer employees flexible hours and the…

3 Truths Healthcare Marketers Must Know About Millennials

How millennials interact with marketing has become an increasingly popular topic in recent years (we’ve written about it extensively). But the spotlight on this generation is well deserved. An often cited stat reporting millennial’s purchasing power totals over $200 billion annually has put a bullseye on this group, making…

How to Promote Your New Healthcare App

Just like you treat your patients with great care, your plan to launch your brand new healthcare app should be given the same attention. While creating your mobile app from the ground up was a daunting task, advertising and marketing is another hurdle to overcome. But, if you follow…

How to Create Opportunities Through Online Personalization in Healthcare Marketing

About three out of four online consumers are frustrated by website content that is not personalized and about the same number have chosen, recommended or paid more for a brand offering personalized experiences. These days, tailoring online user experiences with one-to-one messaging is no longer optional, it’s expected. And…