Home Building

3 Steps to Create a Marketing Communications Plan That Will Bring in Referrals

Let’s say you’re looking to join a gym to get back into shape. And one of your best friends, Jennifer, tells you how great her gym is with its variety of workout machines and intense classes. How likely are you to get a day pass to that gym or…

How Your Home Development’s Website Can Sell Homes

Like most daily routines or big life decisions, the Internet has drastically changed our processes, and the home buying process is no different. Potential or active home buyers aren’t driving around with a Realtor® and touring from house to house anymore—they’re going straight to the Internet for their all…

3 Things Empty Nesters Want Home Builders and Remodelers to Know

The first step in connecting to any audience, regardless of stage in life, is understanding who they are, what they want and what they need. Today, we’re here to discuss the wants and needs of empty nesters, specifically when it comes to real estate and how you can translate…

How to Advertise Your New Residential Development

You’ve poured in the sweat and tears, and you’re a couple months out from transforming what was once an empty plot of land into a new residential development. But do you have a strategy in place to advertise and eventually sell all of these new homes? Just like your…

Retargeting for Home Builders: How to Generate Online Leads

From talking it over with a significant other to running budget numbers to ensure a good fit, making a decision on big-ticket items, like a new home or remodeling project, takes time. During this decision-making period, you could just sit back and wait for that potential client to come…