Home Building

Demystifying Instagram for Homebuilders, Developers and Remodelers

Instagram has officially hit the 1 billion users milestone, making it the third most widely used social media platform today. That figure alone is enough to send marketers running for the “sign up” button and devising strategies on how to win followers and business using the app. We’re here…

Are Millennials Looking for Starter Homes? What Marketers Need to Know

The last of the Millennials are finishing up college or trade school and officially entering the world of “adulting.” This new era of their life means paying bills, opening an IRA, buying a car or even a house—all without parental supervision. With this generation between the ages of 22…

3 Steps to Create a Marketing Communications Plan That Will Bring in Referrals

Let’s say you’re looking to join a gym to get back into shape. And one of your best friends, Jennifer, tells you how great her gym is with its variety of workout machines and intense classes. How likely are you to get a day pass to that gym or…

How Your Home Development’s Website Can Sell Homes

Like most daily routines or big life decisions, the Internet has drastically changed our processes, and the home buying process is no different. Potential or active home buyers aren’t driving around with a Realtor® and touring from house to house anymore—they’re going straight to the Internet for their all…

3 Things Empty Nesters Want Home Builders and Remodelers to Know

The first step in connecting to any audience, regardless of stage in life, is understanding who they are, what they want and what they need. Today, we’re here to discuss the wants and needs of empty nesters, specifically when it comes to real estate and how you can translate…