Home Building

Marketing for Architects: Where to Put Your Focus

Architecture firm marketing is a specialized field, but it shares common pain points with other industries looking to market in a competitive digital environment. Many firms find that the first and most difficult venture is setting themselves apart digitally. For those who have entered the digital sphere, an onslaught…

What Every Homebuilder Needs to Understand About Facebook Advertising

Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market your business in the digital space, homebuilders first need to understand the ins and outs of Facebook’s Ad Manager. And, like you already know, you can’t…

Demystifying Instagram for Homebuilders, Developers and Remodelers

Instagram has officially hit the 1 billion users milestone, making it the third most widely used social media platform today. That figure alone is enough to send marketers running for the “sign up” button and devising strategies on how to win followers and business using the app. We’re here…

Are Millennials Looking for Starter Homes? What Marketers Need to Know

The last of the Millennials are finishing up college or trade school and officially entering the world of “adulting.” This new era of their life means paying bills, opening an IRA, buying a car or even a house—all without parental supervision. With this generation between the ages of 22…

3 Steps to Create a Marketing Communications Plan That Will Bring in Referrals

Let’s say you’re looking to join a gym to get back into shape. And one of your best friends, Jennifer, tells you how great her gym is with its variety of workout machines and intense classes. How likely are you to get a day pass to that gym or…