Home Building

Home Renovation Tips to Catch the Buyer’s Eye

Homebuilders are a busy bunch. Much of their time is spent making sure they’re delivering the best products and services to their buyers and vendors, so it comes as no surprise they don’t have time to market their best assets to newer audiences. So, to help get you on the…

B2B vs. B2C: Knowing Your Audience to Boost Home Sales

Not all content marketing plans are created equal. Some homebuilders can pour thousands of dollars into creating what they think is an ironclad marketing plan only to find out there’s a miscommunication in the types of buyers they’re actually trying to attract. So, in the interest of making sure you…

The Foolproof Content Marketing Plan for Home Builders

If you’re lacking a solid content marketing plan, creating one from scratch can feel even more difficult than building a house with your bare hands. Whether you’re the one responsible for keeping up with your home building company’s content or not, keeping your online presence filled with pertinent and useful…

A Guide to the Benefits of Switching to LED Lights

With a world of information at our fingertips, it’s very easy to quickly fact-check, look up reviews, analyze the pros and cons, and make an informed decision about what you want to buy. A growing trend of increasingly educated consumers who don’t just take a company’s word and do independent research, means…

What Do Millennials Want in a Home and How Do I Sell it to Them?

Millennials are currently the largest group of home buyers in the market and are changing the industry. If you want to sell your homes you need to understand what millennials want in a home. This generation is growing up. They are beginning to start families and want to invest in…