Home Building

3 Things Empty Nesters Want Home Builders and Remodelers to Know

The first step in connecting to any audience, regardless of stage in life, is understanding who they are, what they want and what they need. Today, we’re here to discuss the wants and needs of empty nesters, specifically when it comes to real estate and how you can translate…

How to Advertise Your New Residential Development

You’ve poured in the sweat and tears, and you’re a couple months out from transforming what was once an empty plot of land into a new residential development. But do you have a strategy in place to advertise and eventually sell all of these new homes? Just like your…

Retargeting for Home Builders: How to Generate Online Leads

From talking it over with a significant other to running budget numbers to ensure a good fit, making a decision on big-ticket items, like a new home or remodeling project, takes time. During this decision-making period, you could just sit back and wait for that potential client to come…

Home Renovation Tips to Catch the Buyer’s Eye

Homebuilders are a busy bunch. Much of their time is spent making sure they’re delivering the best products and services to their buyers and vendors, so it comes as no surprise they don’t have time to market their best assets to newer audiences. So, to help get you on the…

B2B vs. B2C: Knowing Your Audience to Boost Home Sales

Not all content marketing plans are created equal. Some homebuilders can pour thousands of dollars into creating what they think is an ironclad marketing plan only to find out there’s a miscommunication in the types of buyers they’re actually trying to attract. So, in the interest of making sure you…