Interactive

Beyond the Surface of Crystal River’s New Website

Client: Citrus County Project: Website Design and Development Description: Our team was challenged with designing and deploying a website for Citrus County, better known as Crystal River, Florida, through which potential visitors could immerse themselves in the destination, learning what it has to offer and how to make their dream…

How to Win Your Consumers in Micro-Moments

Is there any device more ubiquitous or important to marketers as the smartphone? In nearly every person’s pocket is a smartphone, which, at any time and in any place, can be used to research and purchase anything. Consumers are using that to their advantage: 82 percent of smartphone users rely…

Mobile and Travel Planning: What It Means for Your Destination

When was the last time you left home without your phone? Can’t remember? Neither can your audience. Without a doubt, mobile campaigns and mobile-first strategy are at the forefront of marketers’ minds to not only get messages out there, but also make sure they’re actually seen and heard. And when…

Search Engine Marketing – A Strategy for Better Results

When a user searches a term on Google, they expect the search engine to deliver the best and most accurate results possible. More importantly, Google wants to provide the best experience for the user, so there’s a lot that goes on in the backend of that search in less than…

Veering to Vertical: Why You Should Adapt Your Video Ads

Only a short while ago, vertical video seemed like social poison. All but confirmed in a PSA spoof called Vertical Video Syndrome, in 2012, vertical was the pariah of video formats. But with recent changes toward vertical viewing in Instagram and Snapchat, the preference for vertical media has grown, with…