Interactive

5 Questions Your School’s Website Homepage Should Answer

It’s no secret that “homepage” is another word for “lifeline” in the world of web. A school’s website design has only a few seconds to grab and keep the reader’s attention, making the first impression of the utmost importance. When building, or rebuilding, your school’s website, the homepage should…

Focus on Feelings: Take Your UX to the Next Level

From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is often tied directly to its ability to elicit the desired emotional response from users.…

SEO for Restaurants: How to Appear in Online Searches

Plain and simple: SEO, or search engine optimization, for restaurants is crucial. We can all agree and attest to the fact than when we’re looking for a spot to eat, we turn to Google for the answer because, well, it’s never failed us. Whether it’s searching for “authentic Venezuelan…

Addressing the Patient Journey in Your Content Marketing

Content, content, content—these days, you can’t click three times without running into an article or ten about the importance of quality online content for brands in every industry, including healthcare. But under great pressure to consistently publish thousands of words, it can be easy to lose sight on strategy…

Making E-Commerce Work for Your Consumer Electronics Brand

Ah, e-commerce. All of the joy of shopping with the added bonus of browsing on your couch in your pajamas. E-commerce has taken the world by storm, and it’s clear why—online shopping is quick, convenient and puts all of our favorite stores in the palm of our hand. With…