Leadership

Focus on Feelings: Take Your UX to the Next Level

From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is often tied directly to its ability to elicit the desired emotional response from users.…

Lessons Learned Building an Advertising Agency – Hear from Our CEO

Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our CEO, Larry Meador, to share his experiences bringing evok advertising to life. Here’s what he had to say. I always knew I wanted to be in advertising in…

5 Top Tips to Get More Website Conversions

Written by guest contributor Lucy Davis If you have a website for your business, your main digital strategy will no doubt be to get as many conversions as you possibly can. The more time, money and effort that you put into your website, the more successful you would think…

Email Content Your Customers Are Dying to See

Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them short, sweet and easy your emails will deliver more impact—with less words. Let’s face it: nobody likes reading anymore. Gone are the days of turning…

The Difference Between UX and UI and Why Both Are Essential in Web Development

If you are a seasoned web developer or even a beginner, you have probably heard of UX and UI. These two terms stand for user experience (UX) and user interface (UI). These definitions represent two paramount aspects of modern web design, and in particular, they relate to how the…