Leadership

Lessons Learned Building an Advertising Agency – Hear from Our CEO

Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our CEO, Larry Meador, to share his experiences bringing evok advertising to life. Here’s what he had to say. I always knew I wanted to be in advertising in…

5 Top Tips to Get More Website Conversions

Written by guest contributor Lucy Davis If you have a website for your business, your main digital strategy will no doubt be to get as many conversions as you possibly can. The more time, money and effort that you put into your website, the more successful you would think…

Email Content Your Customers Are Dying to See

Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them short, sweet and easy your emails will deliver more impact—with less words. Let’s face it: nobody likes reading anymore. Gone are the days of turning…

The Difference Between UX and UI and Why Both Are Essential in Web Development

If you are a seasoned web developer or even a beginner, you have probably heard of UX and UI. These two terms stand for user experience (UX) and user interface (UI). These definitions represent two paramount aspects of modern web design, and in particular, they relate to how the…

Big Data: What Is It and How Does It Improve the Effectiveness of Advertising and Marketing?

The purpose of advertising and marketing is to inform, educate, and ultimately persuade consumers to buy a given product or service—but how can advertisers and marketers know how to get their message across and influence people to purchase said products and services? The answer is by creating a message…