Marketing

How Restaurants Can Respond to Consumer Feedback or Demands

Ever wished you were a mind reader? To have the ability to know exactly what a person was thinking at any given time, particularly guests coming in and out of your restaurant, could mean game-changing insights and improved sales. But while no such skill exists, nor does a business…

Are Millennials Looking for Starter Homes? What Marketers Need to Know

The last of the Millennials are finishing up college or trade school and officially entering the world of “adulting.” This new era of their life means paying bills, opening an IRA, buying a car or even a house—all without parental supervision. With this generation between the ages of 22…

Gen Z: Getting to Know the Next Generation of Mega Consumers

Marketing efforts have been so focused on the “Millennial Mind” that time has slipped by us: Gen Z is here and ready to take over the consumer markets. These youngsters will account for 40% of all consumers by 2020, and they know how to handle their money. In fact,…

How to Pick the Right Advertising Agency to Promote Your Summer Destination

Spring break is in full swing. Students are scattered across your destination and hitting the water, shops and bars. But before you know it, they’ll be gone and hitting the books again, and you’ll be anxiously awaiting your next visitor wave: summertime vacationers. Maybe your numbers have been dragging…

Online and Offline Tactics to Market Your Upcoming Sports Event

Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than done,…