Marketing

The Catering Opportunity: Defining Catering Customers and How to Reach Them

A $58 billion opportunity to increase sales and capitalize on a growing market—this is what catering represents for restaurants. But, tapping into this market calls for more than an expanded to-go menu. Operators looking to expand off-premise dining offerings, as well as those seeing stagnant order numbers, must consider…

Attract More Visitors to Your Destination Through Personalized Marketing

Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring at your screen, you’re flooded—even bombarded—with content that isn’t personalized. Maybe it’s a promoted post advertising taking a weekend to shred the waves in…

What Healthcare Marketers Must Know about Hispanic Outreach

In the not-so-distant past, U.S. Hispanic marketing consisted of translating existing English messaging into Spanish and just about nothing else. Needless to say, this one-and-done strategy did little to create long-lasting connections between Hispanics and the brands employing a one-dimensional approach to engage with them. When it comes to…

Elevate Your Bank’s Cross-Selling Strategy

You might feel like a broken record constantly instructing your bank or credit union employees to push new products to current customers. But cross-selling remains a proven strategy for banks and credit unions—data shows it truly drives organic growth. A customer with just one product will stay at an…

The Why, What and How of Nonprofit Marketing Automation

For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on an email to your subscribers may be the last thing on your mind. Although we know the important role communication plays in nurturing donors…