Marketing

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time…

What’s Trending in Social Media Advertising in 2016?

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency…

Advertising Around Ad Blockers

Advertisers and brands are scratching their heads and trying to move quickly to get in front of their audiences that are adapting ad blockers. Adobe found that in 2015, 198 million people globally blocked ads—a number that will surely climb in 2016. The increase in ad blockers comes from one…

How Small Restaurants Survive in a Big-Chain World

Over the last five years, a phenomenon has taken place within the restaurant scenes of cities with high tourist traffic. As hungry travelers and local foodies of different cultural backgrounds become more prevalent in places like Austin, Las Vegas, St. Petersburg, Florida, and even Orlando, the gap for more unique…

The Marketing Power of Pokémon Go

Pokémon Go as a fad app may be more valuable to the advertising industry than you may think. New motivational tools, targeted advertising, and a new spin on old software means Pokémon Go can teach us a thing or two about success. How did this game hit the ground walking?…