Marketing

How to Pick the Right Advertising Agency to Promote Your Summer Destination

Spring break is in full swing. Students are scattered across your destination and hitting the water, shops and bars. But before you know it, they’ll be gone and hitting the books again, and you’ll be anxiously awaiting your next visitor wave: summertime vacationers. Maybe your numbers have been dragging…

Online and Offline Tactics to Market Your Upcoming Sports Event

Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than done,…

3 Free (or Almost Free) Ways to Generate Online Leads for Your Law Firm

Three out of four people looking for a lawyer use online resources at some point in the process. Holding answers to every question any of us could ever ask, the Internet is a resource we can no longer live without. That also makes it the ideal place to seek…

Email Content Your Customers Are Dying to See

Written by guest contributor Nathalia Bailey What do your customers want more of? Probably less of your emails. And that’s OK. By keeping them short, sweet and easy your emails will deliver more impact—with less words. Let’s face it: nobody likes reading anymore. Gone are the days of turning…

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…