Marketing

What Every Homebuilder Needs to Understand About Facebook Advertising

Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market your business in the digital space, homebuilders first need to understand the ins and outs of Facebook’s Ad Manager. And, like you already know, you can’t…

The Power of Emotion in Healthcare Advertising

More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, should some of that emotion bleed into your advertising? Let’s dissect what packing an emotional punch can mean for your healthcare brand. Just like healthcare,…

Why Every Consumer Packaged Goods Brand Needs to Build an Email List

We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just how significant an email list can be for setting your CPG brand apart. And the success rates don’t lie. Email marketing has not lost its…

The Role of Online Video Content in the Buyer’s Journey

Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer marketing have disrupted how and why we choose and purchase products. The average US adult now spends around 81 minutes a day watching video,…

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means offering customers the same experience (and access to the same products) whether they are shopping on online on any device or in-store. It’s about empowering customers with options.…