Marketing

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…

Exactly How Smart Are Smart TVs?

Mechanically, it is the same TV as a “not-so-smart TV,” but a Smart TV connects to the programming source by wired Ethernet or Wi-Fi, which connects to your home network, allowing consumers to stream movies, TV shows, surf the Internet, etc. Every Smart TV manufacturer makes their TV’s with different…

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium.…

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time…

What’s Trending in Social Media Advertising in 2016?

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency…