Media Buying

Fusing Media and Creative to Identify Credit Union Marketing Opportunities

We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to unique, thought-leading and successful campaigns. Today, we’re focusing on how that concept — bringing strategic minds in our agency together under one goal — helped our…

How Important is Showing an Economic Impact for Your Marketing Efforts?

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), for example, must demonstrate a positive return on investment (ROI) for their efforts to justify the marketing spend…

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time…

Internet Ad Sales Outpace Broadcast TV Revenue

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone…

Media Buying During an Election Year

It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential election heavy-media period is September 7-November 6, and candidates are buying local advertising to target specific markets that…