Non Profits

4 Free and Effective Marketing Strategies for Nonprofit Organizations

As a nonprofit organization, one of the biggest challenges you may face when raising awareness for your cause is a lack of funds in your marketing budget. From professionally produced TV spots to billboards on the side of the highway, marketing costs can add up quickly, but if you…

The Role of Social Media in Promoting Your Next Fundraising Event

Social media has fully transcended from a mere home for digital interactions to a results-driving business tool. It’s time for your nonprofit to get in on the action. If you’re planning your organization’s next fundraiser, here’s how to tailor your social media strategy to drive attendance and donations at…

How to Create a Nonprofit Media Kit to Land Corporate Sponsorships

IEG, a company who tracks corporate sponsorship data, projected at the start of 2017 that total sponsorship spending by businesses in North America would likely reach $23.2 billion by the end of the year. Nine percent of that number was estimated to go towards causes, roughly $2 billion. Big…

Show Your Nonprofit’s Social Media Who’s Boss

As you know, gone are the days where you can post a status or tweet a picture just when you feel like it. These days, the nonprofit industry and all industries for that matter must have a social media marketing plan in place with strategies and tactics to engage…

Emotion, Motivation, Donation: Telling Nonprofits’ Impact Stories

You have every statistic on the meals your nonprofit has packaged over the last year, the homes it’s built, and the kids it’s sent to school. You also know that when today’s donors dig deep, they want to see that their donations aren’t getting shallow results. It’s easy to focus…