Packaged Goods

Digital vs. Print Catalogs: Which Wins the Battle for CPG Business

Print and digital have long been considered enemies, vying for the top spot in marketing strategies across industries. One of the most heated debates centers on product catalogs. Once an undisputed domain for print, digital catalogs have claimed their share of the market. Still, the debate goes on without…

Why Every Consumer Packaged Goods Brand Needs to Build an Email List

We know it sounds old school, but before you assume email marketing is a “thing of the past,” you’ll be surprised to learn just how significant an email list can be for setting your CPG brand apart. And the success rates don’t lie. Email marketing has not lost its…

Why Your CPG Brand Needs an Omnichannel Marketing Strategy

Let’s start at the beginning—omnichannel marketing focuses on providing customers a seamless shopping experience through a multi-channel sales approach. That means offering customers the same experience (and access to the same products) whether they are shopping on online on any device or in-store. It’s about empowering customers with options.…

How Food Labels Affect the Purchasing Decision of Consumers

As Americans become more conscious of the food they put on the table, food labels have played an increasingly large role in how we evaluate our options. We’re looking more and more for the boxes that advertise cage-free, non-GMO and low-calorie products, but at the end of the day,…

How to Digitally Disrupt Your CPG Brand

When hearing talk about digital disruption, it can sound like something to be feared. Some paint digital disruption as this unstoppable, inevitable force dead set on flipping what we know on its head. Big tech is coming, so batten down the hatches, save the crops, etc. In all this…