Packaged Goods

Ditch Your Mass Marketing for Mass Customization Marketing

Mass producing just won’t cut it anymore. Consumers want individualized, distinctive products—they want what is known as mass customization. Mass customization can range anywhere from custom printed packaging to custom shipping. It can entail personalized designs on candy bars or a unique granola blend with user-selected ingredients. If you…

The Future of Product Packaging: Unwrapping the Ins and Outs

In an age where digital experiences are quickly becoming the new norm, product packaging now has a new set of challenges when it comes to staying relevant, engaging, and above all, environmentally friendly. To combat that, here are some ways in which packaging is trying to change the game, and…

How the Internet of Things Will Change Retail Forever

In this day and age, everything is connected. From televisions to towel warmers, the Internet of Things (IoT) has allowed both consumers and advertisers to be more in tuned with how we interact with the world around us. Although there’s still a fair share of brick-and-mortar stores out there, innovations…

Using Your Brand and Packaging Together to Make a Difference

All successful brands have distinctive packaging that sets them apart from the competition. Packaging is an important extension of your brand and, if done incorrectly, it can lead to lost sales and failure of your product. Apple and Coca Cola, the most well-known brands, make sure their logo, colors, and…

The Rise of Online Shopping

Online shopping is on the rise and many stores and malls across America are closing. Many factors contribute to consumers turning to online shopping, including saving time and money, especially since online shopping has gotten easier and more hassle free than ever before. It used to be that you would…