Packaged Goods

How to Launch a Brand Ambassador Program for Your Apparel Brand

Congratulations! Your apparel brand has made it onto the (sometimes virtual) shelves of key retailers. What comes next? Many would argue building customer loyalty is the make-or-break objective of any brand, whether you’re selling high-end socks or vintage-inspired jeans. While there are a number of ways to go about…

5 Packaging Design Trends to Catch Consumers’ Attention

Seven seconds. That’s all the time brands have to make a positive impression on a potential buyer. The vanilla half-caf latte you drink from Starbucks every week, the BarkBox subscription you pamper your miniature schnauzer with and that pint of Halo Top you can’t pass up when you grocery…

How to Win Over Millennials with Packaged Goods

Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, now’s the time to start listening to what this chunk of the population wants from the packaged goods sector. Here are four findings…

Ditch Your Mass Marketing for Mass Customization Marketing

Mass producing just won’t cut it anymore. Consumers want individualized, distinctive products—they want what is known as mass customization. Mass customization can range anywhere from custom printed packaging to custom shipping. It can entail personalized designs on candy bars or a unique granola blend with user-selected ingredients. If you…

The Future of Product Packaging: Unwrapping the Ins and Outs

In an age where digital experiences are quickly becoming the new norm, product packaging now has a new set of challenges when it comes to staying relevant, engaging, and above all, environmentally friendly. To combat that, here are some ways in which packaging is trying to change the game, and…