Packaged Goods

How to Digitally Disrupt Your CPG Brand

When hearing talk about digital disruption, it can sound like something to be feared. Some paint digital disruption as this unstoppable, inevitable force dead set on flipping what we know on its head. Big tech is coming, so batten down the hatches, save the crops, etc. In all this…

How Great Research Can Inspire Greater CPG Campaigns

If you’re working in consumer packaged goods (CPG), you know one thing to be true: nothing is set in stone. Consumer tastes can turn on a dime with the emergence of new technology. New trends can bring brands into the spotlight or shroud them from view. In an industry…

How to Launch a Brand Ambassador Program for Your Apparel Brand

Congratulations! Your apparel brand has made it onto the (sometimes virtual) shelves of key retailers. What comes next? Many would argue building customer loyalty is the make-or-break objective of any brand, whether you’re selling high-end socks or vintage-inspired jeans. While there are a number of ways to go about…

5 Packaging Design Trends to Catch Consumers’ Attention

Seven seconds. That’s all the time brands have to make a positive impression on a potential buyer. The vanilla half-caf latte you drink from Starbucks every week, the BarkBox subscription you pamper your miniature schnauzer with and that pint of Halo Top you can’t pass up when you grocery…

How to Win Over Millennials with Packaged Goods

Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, now’s the time to start listening to what this chunk of the population wants from the packaged goods sector. Here are four findings…