Public Relations

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

(ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans with a new way to connect with their favorite teams and players as the League of Legends Championship Series kicks off the Summer Split. Through the HypSports app (available globally on the App Store for iPhone…

3 Ways Influencer Marketing Will Transform Your Campaigns

Contrary to popular belief, influencer marketing is not new. Forbes actually dates it back to 1956, when Doublemint Gum commissioned the Doublemint Twins to “Double your pleasure, double your fun.” But with the Internet’s dominance and the rise of social media, influencer marketing has been reinvented in a way that…

Cutting Through the Clutter

According to a report by LikeHack.com, the average social media user is exposed to 285 pieces of content daily, which equals 54,000 words, and as many as 1,000 clickable links. In a world where audiences are more fragmented than ever and attention levels are scarce, how do we cut through…

5 Social Media Tips to Bolster Your Online Reputation

We live in an era where we are all consistently under the microscope. As long as you utilize social media, you are leaving a digital footprint and creating an online identity. Though the idea of constantly being monitored may make some users feel uneasy, as if big brother is watching,…