Restaurants

Irresistible Marketing Ideas for Your New Menu Launch

You’ve curated a new menu, and you’re ready to pull back the curtain and unveil the fresh spices and flavors. Unfortunately, 70% of restaurant customers will only order menu items that they’ve tried before. So how do you get first-time and repeat customers to try your new items after…

Gen Z Is Entering the Workforce with A Big Appetite

It’s 2018, and the first batch of Generation Z students are graduating college and entering the workforce. Also known as the Net Generation and Post Millennials, the digital natives were born after 1996 and currently hold about $828 billion in spending power. They currently make up 26 percent of…

Create the Ultimate Restaurant Customer Experience Through Social Media

It’s time for restaurants to understand the social part of social media. Social media isn’t merely a marketing channel for you to push and sell the latest food promotion or newest items. It’s a customer experience channel where you interact with and get to know your tried-and-true foodie customers.…

Local SEO Strategies to Boost Your Restaurant’s Online Visibility

From scouting out a spot for lunch with a client to finding the best happy hour in town, the restaurants industry is the most widely searched by consumers both on mobile and desktop. Even as a restauranteur yourself, it’s likely even you have turned to Google or Yelp to…

Three Influencer-Driven Strategies to Transform Your Restaurant Marketing

Today, people use social media for practically everything, whether it’s watching makeup tutorials, learning a new yoga pose or watching a dog cuddle a newborn baby. But, out of all the content out there, there’s one interest we all share—our love for food. Food-related content sees more audience engagement…