Search Engine Marketing

Marketing Travel: What People Want to Know Before a Trip

Let’s talk about Amy and marketing travel. Who’s Amy? And what does she have to do with marketing your travel destination? These are all great questions—let’s dig in. Our friend Amy (as researched by Think with Google) had 419 digital moments planning her trip to Disney World in just…

SEO for Restaurants: How to Appear in Online Searches

Plain and simple: SEO, or search engine optimization, for restaurants is crucial. We can all agree and attest to the fact than when we’re looking for a spot to eat, we turn to Google for the answer because, well, it’s never failed us. Whether it’s searching for “authentic Venezuelan…

Local SEO Strategies to Boost Your Restaurant’s Online Visibility

From scouting out a spot for lunch with a client to finding the best happy hour in town, the restaurants industry is the most widely searched by consumers both on mobile and desktop. Even as a restauranteur yourself, it’s likely even you have turned to Google or Yelp to…

Smart SEO Marketing For Higher Education Institutions

What do you think is the most important tool to advertise your business online? When it comes to digital marketing, learning the ABCs of SEO is crucial to online visibility. For higher education institutions in particular, leveraging the endless possibilities of search engine optimization means better connecting with present and…

Search Engine Marketing – A Strategy for Better Results

When a user searches a term on Google, they expect the search engine to deliver the best and most accurate results possible. More importantly, Google wants to provide the best experience for the user, so there’s a lot that goes on in the backend of that search in less than…