Search Engine Marketing

Smart SEO Marketing For Higher Education Institutions

What do you think is the most important tool to advertise your business online? When it comes to digital marketing, learning the ABCs of SEO is crucial to online visibility. For higher education institutions in particular, leveraging the endless possibilities of search engine optimization means better connecting with present and…

Search Engine Marketing – A Strategy for Better Results

When a user searches a term on Google, they expect the search engine to deliver the best and most accurate results possible. More importantly, Google wants to provide the best experience for the user, so there’s a lot that goes on in the backend of that search in less than…

Why Advertisers Are Capitalizing On Content Marketing

In a recent study conducted by Curata Inc., advertisers were asked to rank the top reasons they are utilizing content marketing to benefit their business this year. Here are the top 6 majority ranks: #6 Decrease cost of acquisition for new customers #5 Increase SEO and web traffic #4 Establish/sustain…

Successful Online Reputation Management: Best Practices

Understanding the essence of ‘Online Reputation Management’ Brands need a consumer to survive; that’s obvious. Consumers have also come to heavily rely on the Internet, which is clear as well. Knowing these truths, it’s hard to understand why any company would ignore the obvious and fail to maintain their online…

5 Ways SEO Can Boost Your Online Reputation

According to Inc.com, 86% of consumers say search engines are very important in the buying process. So what happens when a disgruntled customer posts negative reviews online and those reviews threaten hard-earned search result rankings? Although an organization’s reputation management efforts can be rather obvious in search results, it is…