Social Media

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time…

How Non-Profit Organizations Can Raise Awareness with Social Media

Do you ever wonder how far the messages you see on social media come from? Thanks to the vast amount of changes in technology and social media platforms, any company, even the smallest non-profit organizations have the ability to reach the other side of the world. Non-profit organizations’ greatest asset…

What’s Trending in Social Media Advertising in 2016?

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global. In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency…

Advertising Around Ad Blockers

Advertisers and brands are scratching their heads and trying to move quickly to get in front of their audiences that are adapting ad blockers. Adobe found that in 2015, 198 million people globally blocked ads—a number that will surely climb in 2016. The increase in ad blockers comes from one…

Make Social Connections IRL at Social Fresh 2016

In the time it takes you to read this blog post, millions of new tweets, Instagram photos and Facebook status updates will have been posted. Hundreds of thousands of hashtags floating out there in the social media universe, many of which are actively working to promote brands, services, products and…