Social Media

How You Can Leverage ‘Instagrammability’ for Your Destination

From a hotel in Maldives that offers an Instagram butler to a mural in L.A. where you need at least 20,000 followers to pose for a photo, Instagram’s power on destinations has been felt and reflected in visitation numbers, occupancy rates and ADR. During the early years of the…

Reach Donors and Volunteers with Pinterest Advertising

Still under the impression that Pinterest is an endless feed of home décor ideas and recipes involving zucchini? You may be missing half the story. Pinterest has become a visual search engine where users can find information and inspiration and create collections to reference later, all in one place.…

Mastering Social Media Marketing for Tech Brands

At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world of emerging media. However, this isn’t always the case. Although your products or services may push the boundaries of technology, mastering digital marketing requires a vastly…

What Every Homebuilder Needs to Understand About Facebook Advertising

Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market your business in the digital space, homebuilders first need to understand the ins and outs of Facebook’s Ad Manager. And, like you already know, you can’t…

Here’s Why You Should Go to Social Fresh

If you’re a social media professional reading this, chances are it was emailed to you by a supervisor who felt it was best that you learn some new skills. Well, they were right to do so. With Social Fresh 2018 coming up in a few months, I wanted to…