Sports Marketing

How Brands and Teams Both Benefit from Ad Partnerships

Your brand and your favorite sports team have a lot in common. Your office may not look like their baseball diamond or stadium, and their uniforms may not fit within your day-to-day dress code, but you’re not as different as you think. At the end of the day, you…

How to Keep Fans Cheering for Your Team During the Off Season

The champions have been named, MVPs have been chosen and the stands are starting to clear out. But the sound of the season’s final buzzer shouldn’t shut down your team’s marketing efforts. In fact, the off season is one of the most important times to stay in touch to…

How to Find the Right Influencers for Your Sports Brands

When it comes to sports marketing, today’s consumers are looking for brands to be real and relatable. Although A-list celebrities or Olympic gold medalists promoting your sports gear may prove highly effective in some formats—think Nike’s KD 9 TV spot featuring Kevin Durant—on lifestyle-focused mediums, like social media, non-celebrity…

Online and Offline Tactics to Market Your Upcoming Sports Event

Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than done,…

3 Proven Instagram Strategies for Athletes to Score on Social

From finding a dinner recipe to keeping up with current events across the globe, we turn to social media for just about everything. Beyond a seemingly endless pool of content, platforms like Instagram also present equally vast opportunities to cultivate a strong personal brand, particularly when it comes to…