Sports Marketing

How to Find the Right Influencers for Your Sports Brands

When it comes to sports marketing, today’s consumers are looking for brands to be real and relatable. Although A-list celebrities or Olympic gold medalists promoting your sports gear may prove highly effective in some formats—think Nike’s KD 9 TV spot featuring Kevin Durant—on lifestyle-focused mediums, like social media, non-celebrity…

Online and Offline Tactics to Market Your Upcoming Sports Event

Whether you’re getting ready to kick off your season or the biggest game of your team’s career is just around the corner, your players want to be able to draw energy from a crowd of cheering fans. But, selling out the stands can often be easier said than done,…

3 Proven Instagram Strategies for Athletes to Score on Social

From finding a dinner recipe to keeping up with current events across the globe, we turn to social media for just about everything. Beyond a seemingly endless pool of content, platforms like Instagram also present equally vast opportunities to cultivate a strong personal brand, particularly when it comes to…

Getting Great Drone Footage That Doesn’t Irk the FAA

Capturing the best drone footage during any event takes a good bit of skill and a whole lot of luck. Although the Federal Aviation Administration’s (FAA) long list of regulations don’t make it any much easier, that hasn’t stopped sports brands from getting creative and capitalizing. Even if your team…

Why Enhancing the Fan Experience with AR Will Help You Score Big

Augmented reality (AR) has seen resurgence over the last five years or so. With people nearly falling to their deaths by the dozens, thanks to AR games like Pokémon Go, there’s no denying the power of AR. In the sports world, AR can be used to engage fans, motivate athletes,…