Sports

Why Enhancing the Fan Experience with AR Will Help You Score Big

Augmented reality (AR) has seen resurgence over the last five years or so. With people nearly falling to their deaths by the dozens, thanks to AR games like Pokémon Go, there’s no denying the power of AR. In the sports world, AR can be used to engage fans, motivate athletes,…

Social Media Marketing as an Integral Part of Sponsorship Programs

The biggest challenge for many sports organizations is finding an acceptable balance between the action and the advertising. More often than not, sports fans get turned off by the idea of sponsors and brands getting more face time than their favorite teams do. This could lead to fans becoming disenfranchised,…

Real-Time Engagement with Sports Fans: A Necessity for All Teams

Social media is impacting fan interactions with their favorite sports teams, and the fans are expecting more engagement than ever before. According to Nielsen, 87% of American adults now own a cell phone, and social media reached almost 200 million people each week in the final quarter of 2016. Americans…

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium.…

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

(ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans with a new way to connect with their favorite teams and players as the League of Legends Championship Series kicks off the Summer Split. Through the HypSports app (available globally on the App Store for iPhone…