Sports Marketing

Women’s Sports: An Untapped Opportunity for Brand Sponsorships

Your brand buys advertising space at sporting events to put itself in the middle of the action. You want to associate it with the thrill of the win, the team spirit, the sights and sounds of the game, and you want fans to see it as often as possible.…

Building Brand Loyalty to Win Fans for Your Sports Team

Without brand loyalty, commercially successful sports teams just wouldn’t exist. “Brand loyalty” and building brand loyalty might sound like some advertising jargon but loyalty to your favorite team’s brand is just called being a passionate fan. The most successful teams from this perspective are the ones that have fiercely…

Advertisements Score Big with Soccer Fans

Many here in the states like to call it the Super Bowl of Soccer, but with over 3 billion viewers in 2014 against the Super Bowl’s comparatively paltry 112 million that same year, the World Cup is definitely in a league of its own. And if we think Super…

How Brands and Teams Both Benefit from Ad Partnerships

Your brand and your favorite sports team have a lot in common. Your office may not look like their baseball diamond or stadium, and their uniforms may not fit within your day-to-day dress code, but you’re not as different as you think. At the end of the day, you…

How to Keep Fans Cheering for Your Team During the Off Season

The champions have been named, MVPs have been chosen and the stands are starting to clear out. But the sound of the season’s final buzzer shouldn’t shut down your team’s marketing efforts. In fact, the off season is one of the most important times to stay in touch to…