Strategic Planning

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…

Digital Trends Credit Unions Should Embrace

Managing finances as an individual is no easy task, especially in a changing economy with more fast-paced lifestyles than ever. How is a small credit union going to navigate these waters? With solid targeted marketing and strategy behind user-friendly online and mobile applications, land is on the horizon. Closing the…

How Important is Showing an Economic Impact for Your Marketing Efforts?

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), for example, must demonstrate a positive return on investment (ROI) for their efforts to justify the marketing spend…

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when asked about sports fans, most people envision several men gathered around a TV or at a sports stadium.…

Are You Promoting Leadership From Within Your Organization?

Working in a busy agency environment can get hectic at times. As the years go by, the advertising industry continues to grow. New trends emerge every day, new opportunities present themselves each hour it seems, and there’s usually a new employee every few months as well. While the field of…