Travel & Tourism

Finding the Right Online Channels to Promote Your Event

What’s a great destination without vibrant, fun things to do? Chances are, your destination hosts some killer events throughout the year. Your visitors will NOT want to miss out on the events you have in store, but they just might not know that yet. How can you harness online…

Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel

We are living in the age of triple checking the prices for the best and cheapest deals on the internet. So, what does that mean for luxury travel brands? Luxury destinations don’t draw travelers in because of the price factor, they draw them in for the experience and exclusivity.…

How to Market to Event Planners: What Destinations Need to Know

Marketing to leisure visitors is all about creating emotional connections between your destination and travelers. Appealing to event planners is a different story. Planners look at destinations and the venues within them from a more analytical perspective, making sure the numbers and features add up to a successful event.…

What You Need to Know About the Baby Boomer Traveler

Travel and tourism marketing and advertising efforts have heavily focused on the coveted millennial generation in recent years. While it’s good to hone in on an emerging market, another generation might be boarding more planes and booking more hotels than you think. And that would be the baby boomers—the…

4 UX-Focused Ways to Improve Hotel Website Booking Conversions

Whether your hotel offers luxury getaways or budget-friendly stays, there is one thing all potential guests expect from your website—a secure, seamless and speedy booking experience. Adventure is only a few clicks away, or at least that’s what you want visitors to think when they land on your website.…