Travel & Tourism

Social Media: Changing the Way Consumers Travel

Social media is affecting everything about consumers’ travel decisions from researching and planning to posting during a vacation. Travel statistics report that 19 out of 20 travelers are active on Facebook, and over 50% of travelers look to social media before deciding on their next travel destination. If your brand…

Solo Travel: The Freedom to Do What You Want

After publishing a recent blog about the latest in travel trends, solo travel received many comments and inquiries, so we decided to follow it up with a blog dedicated to solo travel. Have you dreamed of traveling to an exotic location to relax in the ocean, or visiting France to…

2017 Top Travel Trends: Staycations, Wellness, Solo Travel and More

What does modern-day travel look like? Not long ago, the answer to that question would have involved mentions of travel agents, guide-led tours and annual visits to distant family members. While each of those factors still play a role in how people choose, plan and book vacations today, 2017 has…

How Can a ‘Smaller’ Destination Compete for Tourism?

According to The State of American Vacation 2017, Americans are beginning to use more vacation time, and the trend is projected to continue. For growing travel destinations this presents opportunity, but a considerable amount of the industry share lies in large cities such as Orlando, Las Vegas, Los Angeles and New…

Youth Sports is Big Business for Destination Marketing

Today, kids are playing more competitive sports than every before. There are over 30 million boys and girls playing youth sports compared to under 8 million in 1970. In 2014, Nearly 70 percent of children (age 6-17) in the U.S. were playing at least one team sport and that number…