Travel & Tourism

What You Need to Know About the Baby Boomer Traveler

Travel and tourism marketing and advertising efforts have heavily focused on the coveted millennial generation in recent years. While it’s good to hone in on an emerging market, another generation might be boarding more planes and booking more hotels than you think. And that would be the baby boomers—the…

4 UX-Focused Ways to Improve Hotel Website Booking Conversions

Whether your hotel offers luxury getaways or budget-friendly stays, there is one thing all potential guests expect from your website—a secure, seamless and speedy booking experience. Adventure is only a few clicks away, or at least that’s what you want visitors to think when they land on your website.…

How to Pick the Right Advertising Agency to Promote Your Summer Destination

Spring break is in full swing. Students are scattered across your destination and hitting the water, shops and bars. But before you know it, they’ll be gone and hitting the books again, and you’ll be anxiously awaiting your next visitor wave: summertime vacationers. Maybe your numbers have been dragging…

Start Marketing the Travel Experience from a Local’s Perspective

Data says travelers want authenticity. In fact, 76% of baby boomers and 86% of millennials want to experience a new culture when they travel. As a destination, how do you give travelers a true “when in Rome,” experience? Give your locals a voice. Locals know their hometown or city like the…

The Modern Millennial Traveler Has Landed

Traditional advertising isn’t quite millennials cup of tea when it comes to travel and tourism. An outdoor billboard or a radio spot highlighting your city or town really won’t convince them to hop on board and visit your destination. For these folks, recommendations from their friends and family are…