Travel & Tourism

How You Can Leverage ‘Instagrammability’ for Your Destination

From a hotel in Maldives that offers an Instagram butler to a mural in L.A. where you need at least 20,000 followers to pose for a photo, Instagram’s power on destinations has been felt and reflected in visitation numbers, occupancy rates and ADR. During the early years of the…

Attract More Visitors to Your Destination Through Personalized Marketing

Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring at your screen, you’re flooded—even bombarded—with content that isn’t personalized. Maybe it’s a promoted post advertising taking a weekend to shred the waves in…

Marketing Travel: What People Want to Know Before a Trip

Let’s talk about Amy and marketing travel. Who’s Amy? And what does she have to do with marketing your travel destination? These are all great questions—let’s dig in. Our friend Amy (as researched by Think with Google) had 419 digital moments planning her trip to Disney World in just…

Finding the Right Online Channels to Promote Your Event

What’s a great destination without vibrant, fun things to do? Chances are, your destination hosts some killer events throughout the year. Your visitors will NOT want to miss out on the events you have in store, but they just might not know that yet. How can you harness online…

Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel

We are living in the age of triple checking the prices for the best and cheapest deals on the internet. So, what does that mean for luxury travel brands? Luxury destinations don’t draw travelers in because of the price factor, they draw them in for the experience and exclusivity.…