Travel & Tourism

Destination Marketing Insights: How to Show Value and Economic Impact

As well as developing theories on relativity and quantum mechanics, thus ushering in the era of modern physics, Albert Einstein also perfected the art of napping. Although he supposedly liked to sleep ten hours a night, he still knew that he worked best after short naps throughout the day. So…

2017 Top Travel Trends: Staycations, Wellness, Solo Travel and More

What does modern-day travel look like? Not long ago, the answer to that question would have involved mentions of travel agents, guide-led tours and annual visits to distant family members. While each of those factors still play a role in how people choose, plan and book vacations today, 2017 has…

How Can a ‘Smaller’ Destination Compete for Tourism?

According to The State of American Vacation 2017, Americans are beginning to use more vacation time, and the trend is projected to continue. For growing travel destinations this presents opportunity, but a considerable amount of the industry share lies in large cities such as Orlando, Las Vegas, Los Angeles and New…

Youth Sports is Big Business for Destination Marketing

Today, kids are playing more competitive sports than every before. There are over 30 million boys and girls playing youth sports compared to under 8 million in 1970. In 2014, Nearly 70 percent of children (age 6-17) in the U.S. were playing at least one team sport and that number…

Beyond the Surface of Crystal River’s New Website

Client: Citrus County Project: Website Design and Development Description: Our team was challenged with designing and deploying a website for Citrus County, better known as Crystal River, Florida, through which potential visitors could immerse themselves in the destination, learning what it has to offer and how to make their dream…