There’s a lot of trash in this world. No, really. Nearly 40 million metric tons of electronic waste (e-waste) are produced globally each year. So, any consumer electronics company worth their salt needs to start doing what they can to reduce their carbon footprints and make a more positive impact on the consumer landscape.
Luckily, we have just the right tips to help bolster your brand while being environmentally responsible.
Be an Environmental Advocate
As a brand, putting your best, most eco-friendly foot forward will go a long way toward building a strong, cause-driven identity to which conscious consumers can relate.
Everything from reduced/recycled product packaging materials to offering repair and refurbishment incentives for older devices can greatly affect the amount of waste your company produces.
A Note on Telecommuting
The modern office infrastructure has gone through some major changes in the last decade or so, in that traditional office spaces are shrinking as work-from-home and telecommuting programs increase, which is helping reduce climate change. Fewer commuters on the roads and less energy expended in brick-and-mortar office buildings means saving thousands of tons of greenhouse gases.
A reduced need for office electronics would also mean less e-waste produced, so there’s a win-win situation if you’re looking for ways to become more ecofriendly.
Take Out the Dang Trash
It’s not enough to tell others how to help the environment. You must also be willing to practice what you preach. Participating in recycling programs that help dispose of everything from Keurig K-cups to empty toner cartridges will help reduce your carbon footprint considerably. Holding periodic hardware sales is another way to get rid of old office equipment without completely trashing them.
Bottom line: there’s only so much of the Earth to go around, so doing your due diligence to keep the planet clean not only helps future generations, but also sheds a positive light on your company’s environmentally conscious actions.