3 Steps to Create a Marketing Communications Plan That Will Bring in Referrals

Let’s say you’re looking to join a gym to get back into shape. And one of your best friends, Jennifer, tells you how great her gym is with its variety of workout machines and intense classes. How likely are you to get a day pass to that gym or…

How Brands and Teams Both Benefit from Ad Partnerships

Your brand and your favorite sports team have a lot in common. Your office may not look like their baseball diamond or stadium, and their uniforms may not fit within your day-to-day dress code, but you’re not as different as you think. At the end of the day, you…

Tailoring Content for Transitioning High School Students

Picture this. You’re 18, you just graduated high school, you only barely know how to do your own laundry, and you’re about to take the biggest leap of your life totally solo. Effectively marketing to someone at this stage in their life, aka high schoolers transitioning to college, is…

Let’s Talk Content: A Crash Course in Human-Centric, Strategic Content Marketing

In the advertising or marketing field, sometimes your day-to-day production or workload hangs above you like a dark cloud, and you have to rush through the day so you can leave the office by 5 p.m. and make it home in time for dinner. When we get into this…

How Collaborative Workspaces Boost Creativity in Our Ad Agency

Evok Advertising – Orlando, FL Agency Tour from Evok Advertising on Vimeo. We’ve talked at length about agency culture and how to create an environment people are happy and proud to work in. But that environment can also directly influence the success of your shop. At an agency, keeping…