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Posted on March 1st, 2019

Financial Services, Marketing

Credit Education Month: Marketing to Your Members

March is National Credit Education Month, but that doesn’t mean it’s the only month in which financial responsibility matters. As a financial institution, you know everything about credit, but how educated are […]

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Posted on February 22nd, 2019

Packaged Goods, Strategy

Do You Really Know Your Customer’s Journey?

Now more than ever, consumers want to be making the right purchases—and they know that getting the right answers takes a little bit of studying. The age of information has put unlimited […]

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Posted on February 18th, 2019

Restaurants

Locals Only:
Authentically Marketing Your Cuisine’s Culture

What defines local culture? Is it the attributes that distinguish a population’s preferences and interests? The way people speak, laugh and even eat? There’s more to local culture than what can be […]

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Posted on February 14th, 2019

Content Creation, Financial Services

How Content Marketing Can Build Trust in Your Financial Institution

Content is the way to customers’ hearts—but you’ve got to stay on top of it. Consumers have come to expect the availability of different forms of interaction with brands, which has led […]

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Posted on February 11th, 2019

Digital, Marketing, Research, Restaurants, Strategy

What Restaurant Operators Must Know About Predictive Analysis and Intent Data

Transform and Inform Your Restaurant Marketing “I’ll have the usual.” Whether you get the same triple-shot latte every morning at your local coffee shop or go for the turkey sandwich and BBQ […]

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Posted on February 7th, 2019

Strategy, Travel, Tourism & Entertainment

Taking a Different Approach to the Ever-Changing Hotel Experience

According to Trip Advisor, 90% of hoteliers consider differentiating from competition the most important factor in the future of their business. Guest expectations are a moving target in the hotel industry, and […]

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Posted on February 1st, 2019

Healthcare

American Heart Month: 4 Ways to Get Your Patients Involved

As February kicks into gear and the heart-filled holiday of Valentine’s Day approaches, healthcare providers are making different hearts a priority—their patients’. February is American Heart Month and healthcare providers are ready […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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Posted on January 17th, 2019

Financial Services, Marketing

The Formula to an Effective Marketing Budget for Financial Institutions

Marketing Budgets Should Evolve with Marketing Channels Credit unions and banks are constantly striving to drive new accounts opened, products per customer and overall sales through marketing efforts. In 2017, banks spent […]

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