Digital vs. Print Catalogs: Which Wins the Battle for CPG Business

Print and digital have long been considered enemies, vying for the top spot in marketing strategies across industries. One of the most heated debates centers on product catalogs. Once an undisputed domain for print, digital catalogs have claimed their share of the market. Still, the debate goes on without…

Mastering Social Media Marketing for Tech Brands

At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world of emerging media. However, this isn’t always the case. Although your products or services may push the boundaries of technology, mastering digital marketing requires a vastly…

Does Your Business Really Need a Marketing Plan?

Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing a marketing plan to guide your efforts is a step towards continued growth. However, to create an effective plan, you must have a full understanding of what…

Focus on Feelings: Take Your UX to the Next Level

From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is often tied directly to its ability to elicit the desired emotional response from users.…

Marketing Travel: What People Want to Know Before a Trip

Let’s talk about Amy and marketing travel. Who’s Amy? And what does she have to do with marketing your travel destination? These are all great questions—let’s dig in. Our friend Amy (as researched by Think with Google) had 419 digital moments planning her trip to Disney World in just…