More than “Just a Print Ad”– An Ad Student’s Take on Print Advertising

We’re always curious to learn what other ad professionals have to say about our industry. This month, we asked Kathryn Varan, a fourth-year public relations student and assistant connector manager at The Agency at the University of Florida, for her take on the present and future of print advertising.…

Establish a Consistent, Authentic Brand Voice in 3 Steps

Without looking at the names on the incoming messages, would you be able to tell apart a text from your boss and your best friend? We’re betting yes. That’s because you’ve grown so familiar with their expressions, language and tone—everything that makes up their “voice”—that you can pick it…

Fusing Media and Creative to Identify Credit Union Marketing Opportunities

We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to unique, thought-leading and successful campaigns. Today, we’re focusing on how that concept — bringing strategic minds in our agency together under one goal — helped our…

Is It Time to Rebrand Your School?

While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort might be completely off the table for your stakeholders or senior management because they’re grounded in the…

Successfully Marketing Your Luxury Travel Brand in the Sea of Discount Travel

We are living in the age of triple checking the prices for the best and cheapest deals on the internet. So, what does that mean for luxury travel brands? Luxury destinations don’t draw travelers in because of the price factor, they draw them in for the experience and exclusivity.…