Customer Reviews: Turning Negativity into Five-Star Experiences

“Melissa C.”—that horrid reviewer who brought down your Yelp rating by one-fourth of a star. After reading her review, you wanted to type away in a flurry of emotions and tell her that she was wrong and that your greens beans are supposed to be “extra” buttery and actually…

Ditch Your Mass Marketing for Mass Customization Marketing

Mass producing just won’t cut it anymore. Consumers want individualized, distinctive products—they want what is known as mass customization. Mass customization can range anywhere from custom printed packaging to custom shipping. It can entail personalized designs on candy bars or a unique granola blend with user-selected ingredients. If you…

Show Your Nonprofit’s Social Media Who’s Boss

As you know, gone are the days where you can post a status or tweet a picture just when you feel like it. These days, the nonprofit industry and all industries for that matter must have a social media marketing plan in place with strategies and tactics to engage…

Mobile-First Attitudes Are Changing the Way We Bank

When was the last time you spoke to a bank teller or pulled up to a drive-thru ATM with the same regularity you would to go grocery shopping or commute to work? Exactly. It’s no secret that many banks and credit unions are acknowledging the power of mobile banking…

The Do’s and Don’ts of Multicultural Marketing

Learn about the dos and don’ts of marketing that bridge the gaps between different cultures and ethnicities. Multicultural marketing could be quite challenging. Consider the case of Hispanic marketing versus U.S. marketing for similar products. Specific terms or expressions could have different cultural connotations or meanings in Spanish-speaking countries, thus…