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Posted on October 5th, 2018

Consumer Electronics, Content Creation, Social Media

Mastering Social Media Marketing for Tech Brands

Where to Start with Social Marketing for Tech Brands At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world […]

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Posted on October 1st, 2018

Ad Industry, Research, Strategy

Does Your Business Really Need a Marketing Plan?

Defining Marketing Plans and 3 Essentials to Include in Yours Whether you operate a local business with a modest marketing budget or a Fortune 5000 company growing at an unprecedented pace, developing […]

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Posted on October 1st, 2018

Ad Industry, Digital, Leadership

Focus on Feelings: Take Your UX to the Next Level

Enhancing Your UX Through Feelings From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all […]

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Posted on September 28th, 2018

Digital, Research, Travel, Tourism & Entertainment

Marketing Travel: What People Want to Know Before a Trip

Create Seamless Planning for Tourists with Marketing Travel Let’s talk about Amy and marketing travel. Who’s Amy? And what does she have to do with marketing your travel destination? These are all […]

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Posted on September 26th, 2018

Sports Marketing

Women’s Sports: An Untapped Opportunity for Brand Sponsorships

Why Your Sports Sponsorships Should Include Women’s Sports Your brand buys advertising space at sporting events to put itself in the middle of the action. You want to associate it with the […]

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Posted on September 24th, 2018

Branding, Restaurants

Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?

Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting […]

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Posted on September 21st, 2018

Marketing, Nonprofit

The Why, What and How of Nonprofit Marketing Automation

Is Marketing Automation Right for Your Nonprofit? For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on […]

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Posted on September 19th, 2018

Home Building, Marketing, Social Media

What Every Homebuilder Needs to Understand About Facebook Advertising

How Do You Use Facebook Advertising as a Homebuilder? Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market […]

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Posted on September 17th, 2018

Healthcare, Marketing

The Power of Emotion in Healthcare Advertising

The Role of Emotional Appeal in Healthcare Marketing More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, […]

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