Women’s Sports: An Untapped Opportunity for Brand Sponsorships

Your brand buys advertising space at sporting events to put itself in the middle of the action. You want to associate it with the thrill of the win, the team spirit, the sights and sounds of the game, and you want fans to see it as often as possible.…

Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?

So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting you have one. When you need to liven up your restaurant brand, you have many options. Whether it’s time for a refresh or…

The Why, What and How of Nonprofit Marketing Automation

For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on an email to your subscribers may be the last thing on your mind. Although we know the important role communication plays in nurturing donors…

What Every Homebuilder Needs to Understand About Facebook Advertising

Building homes and Facebook advertising have more in common than you may think. For one, they both need a strong foundation. To market your business in the digital space, homebuilders first need to understand the ins and outs of Facebook’s Ad Manager. And, like you already know, you can’t…

The Power of Emotion in Healthcare Advertising

More than marketing a product or service, the healthcare industry is in the business of changing and saving lives. In this emotionally charged field, should some of that emotion bleed into your advertising? Let’s dissect what packing an emotional punch can mean for your healthcare brand. Just like healthcare,…