Are Mobile Apps Truly Dominating the Web?

Mobile device users have soared in numbers, now accounting for 66% of all digital media time spent in the U.S., and many countries are significantly higher than this. Today, the Internet is widely optimized for mobile users who love to enjoy most content through mobile-optimized websites and apps. If you…

Gen Z, You’re up Next for the College Experience

Millennials, kindly step aside. We hear all this babble and jabber about who millennials are and how to market to them. But the next generation, Gen Z, has entered the playing field, and we need to know how to capture their attention. Some of these Gen Zers are already…

How to Sell Without Getting Sued: Medical Marketing in the Age of HIPAA

HIPAA—whether or not you say that acronym in affection or exhaustion, you can’t deny its impact on how we approach healthcare and the public. Since 1996, the healthcare industry has been navigating what it means to be a successful brand in the age of HIPAA. While marketing according to HIPAA’s…

Don’t Let Your Office E-Waste Kill Our Environment

There’s a lot of trash in this world. No, really. Nearly 40 million metric tons of electronic waste (e-waste) are produced globally each year. So, any consumer electronics company worth their salt needs to start doing what they can to reduce their carbon footprints and make a more positive impact…

How Experiential Marketing Can Change Your University for the Better

Higher education has always been a hotbed for experiential situations. From taking bold, new classes to taking bold, new risks in your personal life, exploring the unfamiliar is par for the course in college. So, it makes sense that experiential marketing tactics—a concept where consumers can actively engage with a…