5 Social Media Tips to Bolster Your Online Reputation

We live in an era where we are all consistently under the microscope. As long as you utilize social media, you are leaving a digital footprint and creating an online identity. Though the idea of constantly being monitored may make some users feel uneasy, as if big brother is watching,…

Successful Online Reputation Management: Best Practices

Understanding the essence of ‘Online Reputation Management’ Brands need a consumer to survive; that’s obvious. Consumers have also come to heavily rely on the Internet, which is clear as well. Knowing these truths, it’s hard to understand why any company would ignore the obvious and fail to maintain their online…

Digital Channels That Generate The Highest Mobile Conversions

The following outlines a usability study that discovered which digital sources yielded the most mobile users to add a product to a mobile site’s shopping cart: 62% converted based on an email they received. 21% converted from a direct referral site link. 12% converted after directly visiting the mobile site.

Top Performing Email Marketers Focus On This First

Trying to decide how much emphasis to place on each stage of the email marketing process? Evok breaks down how much time top performing email marketers spend in each area compared to the rest of the crowd. Campaign Strategy: Average Marketers: 14% Top Performing Marketers: 22% Creative Concepts: Average Marketers:…

What To Test For When Creating A Winning Email Marketing Campaign

Below is a list of the elements the best email marketers test when preparing to launch a new email campaign. 72% test their subject lines 61% test the message / content of their email 50% test the creative and call to actions within their email 46% test the day of…