Fundamentals of a Marketing Plan

This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan and makes assumptions that you already have an established business with solid goals in mind. To create a…

Are Advertisers Flushing $3.5 Million Down the Superbowl?

First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being said, we think we can say “Superbowl” and not have…

The Kick-Off Meeting

“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and “Project Measurement, Evaluation and Reporting.” As for “The Kick-Off Meeting” – its importance cannot be overstated. A well attended, mind and spirit kick-off meeting establishes…

Media Plan Components

Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and the media reps, email exchanges, phone calls, Google searches, Arbitron data, Scarborough research, good ole’ fashioned hardcopy DMA…

Quick Tips for Conducting a Successful Webinar

Is distance preventing you from disseminating information to a large audience? If so, I highly recommend conducting a webinar. The term webinar is short for web-based seminars or presentations, also known as web conferencing. It’s simple. Attendees can log on straight from their computers to join a one-way conference or…