Streamlining Policies and Procedures-Inside An Advertising Agency

The thought of streamlining policies and procedures seems like a good idea. It sounds like it should work. It seems like it should be easy. So why don’t we always follow it? Good question. Of course most successful companies have some sort of systematic workflow, a streamline of policy and…

Finding Your Style

Finding Your Style and Wearing It Out How your style, or lack there of, can create a bad brand experience Style is more than a personal statement, it is an essential indication of how a business operates both externally and internally—and ultimately can be the beginning or end of its…

Keeping Up With the Gatekeeper Game

In today’s “instant access to the consumer” world, it’s hard to believe we still have to perform a dog and pony show to get past the gatekeeper in the hopes of finding the decision maker. Well, be warned that often in a tight economy, the gatekeeper and the decision maker…

The Importance of Using Media Research and Tools

When considering an advertising and/or marketing agency, it’s a good rule of thumb to confirm that their service promise is backed by appropriate media, research and management software and services. It’s important to ask if this potential business partner has certain capabilities in house and specific procedures in place—not simply…

Tips to Successful SEO and Keyword Usage

SEO or search engine optimization simply put, is improving the quantity and quality of website page rankings through search engines like Google and Yahoo “organically.” Organic page rankings are searches that are clicked on more often than sponsored links or PPC (Pay Per Click) by search engine users. It’s imperative…