Recruiting’s Right Hand Man – How Social Media Has Changed The Landscape For College Football Recruiting

What’s a ‘small’ school to do when they’re determined to secure a high school athlete against recruiting leaders like The University of Alabama’s Nick Saban? Social media. There is no doubt that college football is arguably one of the most successful business models in the world. The fundamentals of the…

Creating A Future-Forward Web

As developers, designers and information architects, it’s the duty of marketers to strive for future-forward strategy when creating websites. Responsibilities include everything from a website’s structure, presentation, behavior, responsive or adaptive attributes, and content management. This ensures that an investment in a website is sound by planning for ease-of-use for…

Typography: A Vital Component in the World of Advertising

“What is typography?” is a question asked by many. Typography is the art of arranging and designing type. The arrangement of type involves the selection of typefaces, point size, line length, line spacing (leading), adjustment of space between groups of letters (tracking) and adjustment of space between pairs of letters…

Assessing the Strength of a Brand

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” – David Ogilvy Coca-Cola. Apple. Google. Microsoft. McDonald’s. In all likelihood, consumers know exactly what these brands are and what they represent. The logo is automatically envisioned, and advertising and product or…

Facebook Advertising: Targeting Personas

General Motors made bold claims in 2012 that Facebook advertising showed “little impact on consumers’ car purchases”, sparking a larger discussion among marketers – is it really worth the dollars spent? With the recent release of partner categories, which is targeting that’s created by third party data providers qualifying individuals…