March 30 is Approaching. Is Your Brand’s Facebook Page Ready?

Perhaps you stumbled upon it on a friend’s page or you might be an early adopter to the latest feature from the great minds of Facebook: Timeline is coming, and it’s coming in a matter of days. Facebook Timeline was introduced last fall and, until most recently, was optional. On…

Defining the Client & Agency Relationship

Utilize your advertising agency’s creative services to the fullest. I read the best line from an email the other day – it simply stated, “Just because you know how to use Photoshop doesn’t mean you should.” It is a comical portrayal of what I face daily as a creative director…

Fundamentals of a Marketing Plan

This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan and makes assumptions that you already have an established business with solid goals in mind. To create a…

Are Advertisers Flushing $3.5 Million Down the Superbowl?

First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being said, we think we can say “Superbowl” and not have…

The Kick-Off Meeting

“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and “Project Measurement, Evaluation and Reporting.” As for “The Kick-Off Meeting” – its importance cannot be overstated. A well attended, mind and spirit kick-off meeting establishes…