The Strategy Behind Brand Storytelling

People love to listen to good stories. We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Great brands work in the same fashion. The most loved brands are not necessarily the brands that intrigue us by…

Mental Mechanics of Direct Marketing

What makes people say yes? Everyone enjoys getting their way, but in direct marketing there are some pretty specific and time-tested tactics, rooted in human psychology, that can be employed to hedge your bets for success. Many of those stem from the six basic principles laid out by author, professor…

Evolution of the Letterpress

When designing collateral, product packaging or special event materials, the design is only the first step. The second, often-overlooked element is the printing process. The decisions made regarding specifics such as paper, inks, and die lines can make or break the design project. For example, paper color can dramatically change…

Recruiting’s Right Hand Man – How Social Media Has Changed The Landscape For College Football Recruiting

What’s a ‘small’ school to do when they’re determined to secure a high school athlete against recruiting leaders like The University of Alabama’s Nick Saban? Social media. There is no doubt that college football is arguably one of the most successful business models in the world. The fundamentals of the…

Creating A Future-Forward Web

As developers, designers and information architects, it’s the duty of marketers to strive for future-forward strategy when creating websites. Responsibilities include everything from a website’s structure, presentation, behavior, responsive or adaptive attributes, and content management. This ensures that an investment in a website is sound by planning for ease-of-use for…