Mastering Direct Mail

Despite disparaging references to “junk mail,” direct mail is more popular than ever. Tracking results over a wide range of industries indicates that consumers and businesses alike respond positively to a well-targeted pitch that arrives via the United States Postal Service. Here are some tips on crafting a successful direct…

E-mail Newsletters

In this brave new world, getting your company’s message out should be an essential part of your multi-channel marketing efforts. For approximately one-third the cost of producing a traditional printed newsletter, your business can work with an agency specializing in interactive media to create and distribute a dynamic e-mail…

Ante Up!

As a society, we love money. Everybody wants it, and those who have it want more of it! Nobody wants to give it away, and if you’re the Operations Manager of a creative ad agency – this can be a problem. The more figures on your monthly bank statement…

Is There a Statute Of Limitations On Creative Ideas?

Just recently, I heard from an art director that I’d been teamed with years ago. We had a good run as a CW/AD team and were lucky enough to get into several of the major awards shows and books for some of the projects we’d worked on. The reason for…

Avoiding the Mushy Middle

All too often, businesses and brands react to the success of a competitor with a “me, too” response that attempts to duplicate the strategy that made the positive difference. What actually happens instead is that the “me, too” brand/business winds up in a worse position than before because identifying…