Playground Rules in the Real World

There are many simple concepts, probably ones that you heard since you stepped foot in an educational system at the age of five, that really define basic principles in your everyday life. Oftentimes businesses overanalyze the key to a successful business relationship, but it really goes back to the playground…

How Has Technology Affected Communication?

Laptops, iPads, cell phones, the Internet, Google, Twitter, wifi…how has technology affected people’s ability to communicate? Communication using technology, referred to as mediated technology is used more for business communication than any other kind, even more than the outdated form of communication called…”talking.” As of today, 70 percent of the…

Email Marketing Tips

Email marketing, also known as e-blasts and e-newsletters, is one of the least expensive ways to get your message out and can catapult your sales to a new level. Use email marketing to help build your relationship with your customer. The first step to email marketing is selecting a software…

Folder and File Naming Conventions – A Traffic Manager’s Dream

Working at an ad agency, we all have our hopes and dreams. Some may want to ride jet skis off the coast of Panama, win the World Series of Poker, maybe even backpack through Bali. And while spontaneous ventures are normal for those living the agency life, it’s also true…

What Type of Designer Are You: Solo, In-house, or Ad Agency?

Where designers work varies as much as the designers themselves. Some work in the corner of their studio in their pj’s while sipping their Starbucks coffee. Others work in the marketing department of a Fortune 500 company. Then there are those who design an array of work for diverse clients…