The Basics of Packaging

Creating packaging for a client isn’t always easy, especially if you are creating a package for a product that you’re not familiar with or have never used. Below are some of evok’s best practices for creating award-winning packaging, along with a few of my own personal tips for success. Take…

What to Know About an Annual Media Buy

When attempting to take your media in-house or when offering media services for others, it’s important to know that media can be purchased in several ways, such as by flight, monthly, quarterly or annually. The trick to being a successful media planner and buyer is knowing which structure works best…

Putting Ethnography Science Behind Your Strategy

We’re sure most of you out there have said at one time or another, “I would love to be a fly on that wall!” There’s no denying our inherent desire to know what other people are really saying and thinking—without having to admit you’re just dying to know things you…

Universities: Re-member Your People

With many social media resources at today’s society’s fingertips, people are getting connected with others across the world with just one click. We all do it to maintain relationships, start new ones, catch up on old ones and probably the most important one in today’s economy – networking. Everywhere you…

Biting the Bait – Making Promotions Work For You

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism…