Direct Marketing

For many companies it’s pure hell to decide which advertising medium to use, especially in today’s tech-driven, economically challenged environment. One bad decision could cost a company their entire marketing budget, so how do they decide which medium is right? There’s the Internet, newspapers, magazines, television, radio, social media…

Powering Up Product Design

Consumer demand for good product design is driving the phenomenal success of Apple’s iPod, Target stores and even a wastebasket – namely, the Garbo, designed by Karim Rashid for Umbra. Manufacturers who ignore the importance of industrial design do so at their peril, sure to be overtaken by competitors whose…

Being Your Own Best Friend

Brand Advocacy Begins at Home Much has been written lately about getting your customers and/or end-users to be advocates for your brand – that is, generating enough excitement among members of your target market so they spread the word of your greatness among their friends by all available means. But…

Building Databases

Do you have the best possible database, and are you putting it to the most effective use? Technology – especially the Internet – has provided the greatest opportunity in history to acquire information about customers and potential customers, and fine-tune that information for an unprecedented level of accuracy in targeting…

Vendor Relationships

The odds of an ad agency seeking the help of a trusted vendor for project completion are pretty good. A vendor or subcontractor, as most describe it, can be used for any outside service that an agency doesn’t normally do in-house, from producing T-shirts for promotional events to interactive web…