Universities: Re-member Your People

With many social media resources at today’s society’s fingertips, people are getting connected with others across the world with just one click. We all do it to maintain relationships, start new ones, catch up on old ones and probably the most important one in today’s economy – networking. Everywhere you…

Biting the Bait – Making Promotions Work For You

Promotions. Offers. Incentives. Why do they work? Why do consumers buy into them? The most vital and critical piece to any promotion lies in thinking like the consumer, which companies may forget when launching a promotion. We recommend putting yourself in their shoes. Familiarize yourself with their fears, their skepticism…

Direct Mail Using Seeded Paper

When I say seeded paper, I am not referring to some type of fancy marketing buzzword. I literally mean, using paper with seeds in it. The type of paper that you can plant in your backyard, (insert photosynthesis here), and grow into a plant. For the new era of eco-consciousness,…

Where is the Juice

If you’re a designer, there are going to be some days when you don’t feel like you can get the creative juices to flow. So, what do you do if something that you used to enjoy has become inundated with crazy deadlines, design criteria and the ever-popular “design block”? Here…

Sheets of Green

We are all consumers in one way or another, and evok is certainly no exception. With approximately a half million dollars spent on commercial printing for our clients each year, it has become a major priority for us to act responsibly when purchasing materials from outside vendors. Not only fiscally,…