Focus Groups

In a marketplace that’s growing increasingly competitive, doing all you can to ensure the success of a new product or product line your company plans to introduce is more important than ever. Conducting a focus group is an effective means of getting valuable feedback from consumers in your target demographic.…

Stepping Up Your Use of Web Analytics

You’ve taken the first step, you’ve applied a web analytics solution to your website. You’re familiar with the basics, but how do you make real use out of the numbers? Here are 10 tips for getting more out of your tracking: 1. Hits should be discarded from the conversation. Everything…

Streamlining Policies and Procedures-Inside An Advertising Agency

The thought of streamlining policies and procedures seems like a good idea. It sounds like it should work. It seems like it should be easy. So why don’t we always follow it? Good question. Of course most successful companies have some sort of systematic workflow, a streamline of policy and…

Finding Your Style

Finding Your Style and Wearing It Out How your style, or lack there of, can create a bad brand experience Style is more than a personal statement, it is an essential indication of how a business operates both externally and internally—and ultimately can be the beginning or end of its…

Keeping Up With the Gatekeeper Game

In today’s “instant access to the consumer” world, it’s hard to believe we still have to perform a dog and pony show to get past the gatekeeper in the hopes of finding the decision maker. Well, be warned that often in a tight economy, the gatekeeper and the decision maker…