bg
close
close
INDUSTRIES
CAPABILITIES
NAVIGATE YOUR CONTENT

SELECT YOUR TOPICS
AND PRESS GO

Marketing for Architects: Where to Put Your Focus

How to Market Your Architecture Firm

Architecture firm marketing is a specialized field, but it shares common pain points with other industries looking to market in a competitive digital environment. Many firms find that the first and most difficult venture is setting themselves apart digitally. For those who have entered the digital sphere, an onslaught of low-quality leads (caused by unfocused targeting) may discourage them from exploring other digital marketing avenues.

But two key elements of digital marketing for architecture firms proves to make all the difference—geographic focus and lead nurturing.

Location Matters

If you are questioning where to center your marketing efforts, begin with the areas in which your business flourishes most. Architecture projects require face-to-face contact unlike many other online-only services and focusing on these locations helps ensure pinpointing valuable leads.

Similarly, you’ll want to think locally when it comes to search engine optimization. When a nearby potential client Google searches for top architects in the area, aim to be on the first page of results. In addition to your homepage, service pages are critical tools to optimize and boost site traffic as well.

Your firm can also focus on an area or specific location through social media—another form of digital marketing. Advertising platforms such as Facebook and Twitter allow you to effectively and geographically target your ad’s audience ultimately making the most of your advertising budget.

Nurturing Online Leads

For architecture firms, online leads can easily become one of the most informative pieces in building your marketing strategy. It’s critical that your marketing team knows who in your area is looking to build, the location they are interested in, and when they plan to begin. Once you have obtained these leads and understand the logic behind them, your subsequent actions will make all the difference.

Crafting focused digital marketing efforts with clear targeting, compelling messaging and eye-catching visuals works to drive quality online leads to your architecture firm. To strengthen connections with past and prospective clients, demonstrate that your company has an open line of communication online.

Nurture new leads and existing relationships with weekly, monthly or quarterly communications ranging from personalized emails, direct mail, social media and other forms of media suitable for your company. Direct visitors to your website to follow you on social media and keep those profiles active in a way that your followers have the opportunity to interact with your brand. While these tactics don’t replace phone calls, consultations and in-person meetings, they help keep previous and potential clients interested in your services.

Evok keeps you up to date with monthly insight on Home Building marketing trends. Click here to view more work from industry experts or scroll down for related articles.

Related Articles

Posted on December 1st, 2017

Home Building

B2B vs. B2C: Knowing Your Audience to Boost Home Sales

Not all content marketing plans are created equal. Some homebuilders can pour thousands of dollars into creating what they think is an ironclad marketing plan only to find out there’s a miscommunication […]

Continue Reading

Posted on November 2nd, 2017

Home Building

The Foolproof Content Marketing Plan for Home Builders

If you’re lacking a solid content marketing plan, creating one from scratch can feel even more difficult than building a house with your bare hands. Whether you’re the one responsible for keeping […]

Continue Reading

Posted on October 30th, 2017

Home Building

A Guide to the Benefits of Switching to LED Lights

With a world of information at our fingertips, it’s very easy to quickly fact-check, look up reviews, analyze the pros and cons, and make an informed decision about what you want to […]

Continue Reading

Posted on October 2nd, 2017

Home Building

What Do Millennials Want in a Home and How Do I Sell it to Them?

Millennials are currently the largest group of home buyers in the market and are changing the industry. If you want to sell your homes you need to understand what millennials want in […]

Continue Reading

Posted on August 31st, 2017

Home Building

How 3D Printing Is Changing the Construction Industry

If you look up 3D printing on the Internet, you will see that just about anything can be printed, from shoes to cars, prosthetics and, in the near future, they will print […]

Continue Reading