bg
close
close
INDUSTRIES
CAPABILITIES
NAVIGATE YOUR CONTENT

SELECT YOUR TOPICS
AND PRESS GO

A Unified Approach to Communicating with Multiple Generations of Students

How Schools Can Connect with Students of All Ages

From continuing education programs targeting those a few years into their careers to MBAs marketed to graduating college seniors, effective education marketing must be able to reach people of all ages. But communicating across generations can prove difficult without a roadmap to what kind of content each age group prefers.

To better understand each generation’s content consumption habits, a study by BuzzStream and Fractl surveyed over 1,200 people across the baby boomer, generation X and millennial age groups. Each person was asked about their preferences for consuming content from format and length to time spent reading. The following spells out findings that may be helpful to education marketers.

Content Types and Length

We’re not so different after all. All three generations ranked images, blogs, comments and eBooks at the top of their preferred content types. The least preferred content types—SlideShares, flipbooks, white papers and webinars—were also consistent across generations. As far as length goes, all generations ranked 300-word articles as the ideal length to enjoy reading.

Amount of Content Consumed

It’s official—baby boomers consume the most content out of the three surveyed generations. With over 25 percent of this group devouring 20 or more hours of content each week, baby boomers lead the pack in terms of amount of time spent reading, listening or watching content. Millennials and gen Xers are neck and neck for the runner up spot with about 22 percent of each group consuming five to ten hours of content each week.

On another note, over 30 percent of the responders reported getting their content fix from 8 p.m. to midnight. However, Baby boomers were found to consume most content in the morning with around 40 percent of the group online from 5 a.m. to noon.

Social Media Platforms

When it comes to sharing content, Facebook takes the win with over 60 percent of each generation favoring it for content sharing. Showcasing just how powerful Facebook is, the second-place platform, YouTube, was selected by less than 15 percent of responders across generations.

Insights for Multi-Generational Education Marketing

While the above findings are not enough to formulate a comprehensive multi-generational education marketing strategy, they provide some highly valuable insights. Whether your college is trying to boost baby boomer enrollment in non-degree courses or reach the gen X parents of your high school’s incoming freshmen, it’s all about tailoring your delivery to match your audience’s preferences.

 

Evok keeps you up to date with monthly insight on Education marketing trends. Click here to view more work from industry experts or scroll down for related articles.

Related Articles

Posted on October 10th, 2018

Digital, Education

5 Questions Your School’s Website Homepage Should Answer

The Key Ingredients to Building a School Website It’s no secret that “homepage” is another word for “lifeline” in the world of web. A school’s website design has only a few seconds […]

Continue Reading

Posted on September 12th, 2018

Education

How to Find and Write a Unique Selling Proposition for Your School

What Is a USP and Why Does Your School Need One? What does your school offer that no other school does? Take a second and really think about your answer. Is it […]

Continue Reading

Posted on August 8th, 2018

Education, Marketing

Marketing Insights to Attract the Right Job Applicants for Your School

Attracting the Right Candidates for Your School Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market […]

Continue Reading

Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

Continue Reading

Posted on June 6th, 2018

Education

Tailoring Content for Transitioning High School Students

How to Set Your Program’s Marketing Efforts Apart Picture this. You’re 18, you just graduated high school, you only barely know how to do your own laundry, and you’re about to take […]

Continue Reading