bg
close
close
CHOOSE YOUR ADVENTURE
Select Industry
CHOOSE CAPABILITIES

What Nonprofit Marketers Need to Know in 2018

How to Execute Successful Nonprofit Marketing Strategies

Nonprofit and charitable organizations used to rely heavily on boldface names and savvy fundraising experts to promote their nonprofit causes. Today, they are experiencing many difficulties when it comes to staying relevant or competing. The digital age is tough, and potential donors get an overload of requests for money through various channels and platforms.

Nonprofit marketers and branding experts are the ones that help nonprofits create marketing strategies that are effective in this day and age. They enable their voice to be heard far away, explain their purpose and help them connect with the public on an emotional level. Here’s what nonprofit marketers need to keep in mind to create successful nonprofit marketing strategies in 2018.

The Challenge of Targeting Millennials

Millennials make up the largest proportion of Internet use, but on the other hand, they’re financially less powerful than their parents at the same age. But with their constant connectivity, winning their attention is difficult. Marketers should focus on improving their millennial targeting for better results. Here’s how:

  • Separate age groups. Break them down into different age groups: 18-21, 22-25, 26-35.
  • Create customer personas and a custom journey for each one. Highlight their income levels, their concerns and hopes, and how they share and consume media.
  • Keep an eye on trends that affect them.
  • Engage with millennials via email marketing and social media platforms. Ask them what they want and what they like. Find out their preferred channels of communication and use it to reach them.

Small Marketing Budgets

Marketing budgets often get cut whenever nonprofits encounter budget problems.The only solution for a small marketing budget is to work smarter because nonprofits need marketing so they can differentiate themselves from the competition.

Thanks to digital marketing, there are many online mediums and channels that make marketing cheaper than ever. Use these tools to determine your target audience, plan your marketing strategy, analyze campaign results, and use the data to optimize it better. Leverage your previous donor details, segment them and determine the best ways to re-engage with them.

Tough to Differentiate from the Competition

Most nonprofit marketing is different from other types of marketing because there’s no product or service you need to sell.

One way to stand out from the crowd is to keep up with new tech solutions in marketing to adopt new strategies. For example, keep track of general trends in the nonprofit world, new marketing creations and the latest social media features. Also try partnering up with another organization to cross promote, find sponsorships, or set up your own fundraiser events where you’ll meet volunteers, donors and supporters.

Nonprofit marketing challenges keep popping up, so you’ll have to remain adaptable. Create plans, timelines and keep track of your marketing campaign results. If something changes, don’t be afraid to go back and revise. This is what’s necessary to stay ahead of the competition in 2018.

Related Articles

Posted on October 19th, 2018

Content Creation, Nonprofit, Social Media

Reach Donors and Volunteers with Pinterest Advertising

A Guide to Pinterest Marketing for Nonprofits Still under the impression that Pinterest is an endless feed of home décor ideas and recipes involving zucchini? You may be missing half the story. […]

Continue Reading

Posted on September 21st, 2018

Marketing, Nonprofit

The Why, What and How of Nonprofit Marketing Automation

Is Marketing Automation Right for Your Nonprofit? For a nonprofit, working with limited budgets and tight timelines, efficiency is key. Between brokering brand partnerships and planning big-ticket fundraising events, pressing “send” on […]

Continue Reading

Posted on August 20th, 2018

Marketing, Nonprofit

Email Marketing: Turn One-Time Donors into Recurring Supporters

Creating Recurring Supporters with Email Marketing Email marketing is a powerful tool that nonprofits rely on heavily to collect donations. Emails make it easier than ever to touch donors and make it […]

Continue Reading

Posted on July 13th, 2018

Nonprofit, Social Media

Top Ten Social Media Tools for Your Nonprofit

What Nonprofits Need to Use for Their Social Media Keeping up with multiple social media accounts can feel like your head is spinning a million miles a minute on an endless loop, […]

Continue Reading

Posted on June 25th, 2018

Content Creation, Nonprofit

Integrating Storytelling into Your Nonprofit Marketing Strategy

Digging into the Limitless Potential of Storytelling for Nonprofits As long as humans have been around, we have been telling stories. From cave paintings to Renaissance-era literature and today’s emoji hieroglyphics, storytelling […]

Continue Reading