bg
close
close
INDUSTRIES
CAPABILITIES
NAVIGATE YOUR CONTENT

SELECT YOUR TOPICS
AND PRESS GO

SEO for Restaurants: How to Appear in Online Searches

SEO for Restaurants: 3 Steps to Get Found on Google

Plain and simple: SEO, or search engine optimization, for restaurants is crucial. We can all agree and attest to the fact than when we’re looking for a spot to eat, we turn to Google for the answer because, well, it’s never failed us.

Whether it’s searching for “authentic Venezuelan food” or “gluten-free restaurants near me,” Google gives us what we want when we want it. Pretty great relationship, right? But like most great relationships, it can’t do it alone—it needs your help. With your assistance, Google can fully and truly define who you are as a restaurant. On top of that, if you don’t have a good grasp on SEO best practices, your customers may not be able to find you even if what you offer is exactly what they’re looking for.

So, to give the people (or customers) what they want, here are three ways to start using SEO best practices for restaurants.

Nail Down Your Keywords

Before you jump in and start trying to drive traffic to your website and get customers inside your restaurants’ doors, you have to sit back and ask yourself, “Who am I trying to reach?” Is it people looking for a quick, healthy bite to eat? Couples wanting a romantic night out? Families or friends hosting a small celebration?

Laying out a content marketing strategy and content plan should all be a part of this big question. Once you have the strategy, plan and audience in place, your keywords to help these people search for your will come naturally.

To start digging into these keywords, use a keyword research tool like Google Keyword Planner, SEMrush or SpyFu. These tools will show the volume for specific words people use to search on a range of high, medium or low. If you’re just beginning your SEO journey, it’s best to start with a medium or low keyword, so you’re not trying to compete with the big guys out there who are trying to land the number one spot with “Orlando restaurant.”

Rather than reach for the stars, start with the basics and find niche-specific terms to reach customers who know what they want. For example, if you’re an Italian restaurant, this might be “family-style Italian,” or if you’re a cafe this might be “casual coffee shop.”

Once you have a solid list of keywords and a specified audience, you’re ready to start increasing your online visibility.

Solidify Your Local Search

Local SEO is the practice of boosting search visibility for companies, like restaurants, doing business in person in a specified area. Without claiming and optimizing your restaurant listings, your rankings in local searches might be lower than you’d hope.

To start ranking higher on Google, Yahoo or other search engines, first focus on establishing accurate NAP (name, address, phone) data across search engine directories, industry-specific directory sites and social media sites. Any time your NAP data is listed online, it’s known as a citation. Google uses these citations when evaluating your business’ online presence and authority—so these citations matter.

To keep citations consistent and accurate, start by creating a Google My Business page to establish yourself where people search the most—Google Search and Google Maps. After you’ve signed up and created a Google My Business listing, head over to your social media pages, Yelp, TripAdvisor, Foursquare, CitySearch or any other beneficial sites for your establishment.

After bolstering your online presence with NAP data, use those keywords you found and weave them in the business description and business category to further optimize your citations.

Accurate citations not only help you rank higher on search engine results pages (SERPs), but they also bring customers into your restaurants. Multiple pages with different hours of operation or even locations might push hungry customers to dismiss your restaurant and choose the next best option. And you can’t blame them—when the “hanger” sinks in, you gotta eat.

Strengthen Your On-Page SEO

Your keywords not only matter for your business description and business category, but also for your actual website. These keywords help Google properly classify your content to ensure your users find what they’re searching for whether it’s a late-night pepperoni pizza or coffee shops that serve dairy-free milk.

With your keyword list at hand, make sure your top keyword for each page appears in crucial positions: URLs, title tags, meta description tags, headings and image alt tags. The keywords with a lower priority can be sprinkled in or used thematically throughout your body copy. This might seem like a gruesome task to do this for every single page of your website, but your customers and Google will thank you, and your ROI will show the appreciation.

Are you ready to get found on Google? Implement these three best practices to get started today.

Evok keeps you up to date with monthly insight on Restaurants marketing trends. Click here to view more work from industry experts or scroll down for related articles.

Related Articles

Posted on September 19th, 2019

Digital, Packaged Goods, Social Media, Strategy

How CPG is Redefining What Convenience Means for Consumers

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]

Continue Reading

Posted on September 13th, 2019

Creative, Digital, Healthcare, Marketing, Strategy

Video Marketing: The Top Trend in Today’s Healthcare Marketing

Healthcare may be one of the trickiest marketing industries to entertain an audience to the point of retention. Taking the educational and informative elements and spicing it up into enticing creative is […]

Continue Reading

Posted on September 5th, 2019

Digital, Marketing, Strategy, Travel, Tourism & Entertainment

Mobile Travel Marketing: How to Put Your Destination on the Digital Map

According to the World Travel and Tourism Council, global travel and tourism contributed a record-smashing $8.8 trillion to the world economy in 2018. Our home base of Orlando alone saw a 75 […]

Continue Reading

Posted on July 22nd, 2019

Creative, Digital, Packaged Goods, Strategy

4 Email Marketing Campaigns Ecommerce Brands Can Automate Today

Email, email, email—these days, a channel once reserved for work memos and evites has solidified its reputation as an indispensable business marketing tool. It’s no surprise we’ve talked about why every CPG […]

Continue Reading

Posted on July 13th, 2019

Digital, Strategy, Travel, Tourism & Entertainment

6 Things All Travelers Look for in Tourism Websites

Your tourism website is often the first point of contact travelers will have with your destination—your chance to make a positive and lasting first impression. And while every destination has unique characteristics […]

Continue Reading