We’re media agnostic and client focused.
Effective media planning and buying is about finding the most appropriate channel to share your message with your ideal audiences, at the right time and at the best price. That strategy must adapt based on what that message is, as well as the results we’re working to accomplish. Bringing a new product to market with an objective to jumpstart sales would prompt a much different buy than a strategy focused on altering the perception of an established brand or line of service.
We research, develop, plan, place, manage and post 100% of all paid media in-house.
Our full-service nature means we get to orchestrate every last move to ensure the greatest opportunity for creative integration and audience connection. From traditional channels to mobile marketing, search engine marketing and emerging platforms, we operate under a “media agnostic” approach—our strategies are built to benefit your business, not our bottom line.
Our media planning methodology starts with defining the mindset and behavior patterns of our clients’ target audiences to determine the best way to reach them. That may sound like numbers and figures, but demographics are only a small component of media planning. We believe psychographics make up a much more important part of a powerful strategy.
Media Purchasing & Management
As a full-service advertising agency, we purchase, place and manage all paid media. We scout out budget-maximizing options and negotiate on our clients’ behalf to secure the reach you need to meet your business objectives.
Digital Media Buying – Social, Search, Programmatic
From social media advertising campaigns to search engine marketing and programmatic buying designed to optimize spending in real time, digital media buying is in our DNA.