We research, develop, plan, place, manage and post 100% of all paid media in house.
When it comes to media planning and buying, there is no one-size-fits-all approach. Every brand and every campaign has unique objectives. These objectives should guide media strategy to create one-of-a-kind plans, and those plans must adapt to ensure the desired message reaches the ideal audience at the most opportune moment. Beyond timing and targeting, effective media buying also involves fierce negotiation to identify and take advantage of budget-maximizing tactics.
A Full-Service Approach to Media Services
Our media process begins with audience research to ensure we’re reaching the right target and strategic planning through which we identify the target’s mindset and behavior patterns to select the appropriate media. Demographics are a small part of media planning, but psychographics—attributes related to personality, values, attitudes, interests or lifestyle—weigh heavily in determining which media channels are appropriate.
Once we establish how your audience behaves, and their motivations for doing so, we investigate corresponding media outlets. From there, we define the reach and frequency needed to stimulate action within these media outlets.
Planning and placing the media is only the beginning. Evok doesn’t stop once the buy is placed. In fact, the momentum only gets stronger as we go from maintenance to post-buy. As such, once the media plan is underway, we dig, think and re-think, dig some more and then continue to evolve our strategy.
Omnichannel Marketing: Media Buying for the Modern Consumer
Today, single-channel media plans are simply not representative of the way consumers engage with branded messages. To capture and convert, media must diversify and leverage a variety of platforms to reach intended audiences through omnichannel marketing. This method of media planning and buying takes how channels work together into account, identifying and addressing how customers move from channel to channel and what stage customers are in within the buying cycle.
Where a multi-channel marketing strategy may include print, display and social media ads, an omnichannel strategy goes one step further to identify and address consumer buying patterns, such as customers who visited the brand’s Instagram profile were more likely to purchase the product online versus in-store.
Digital Media Buying
From social media advertising campaigns to search engine marketing and programmatic buying designed to optimize spending in real time, digital media buying is in our DNA.
These days, interactive strategies are crucial to all marketing plans. Through our digital media efforts, we deliver high-quality campaigns structured to produce ROI. We plan and execute effective programmatic display advertising, PPC search, SEO and social media campaigns that drive awareness and action.
We Are a Media Agnostic Agency
Our full-service nature means we get to orchestrate every last move to ensure the greatest opportunity for creative integration and audience connection. From traditional channels to mobile marketing, search engine marketing and emerging platforms, we operate under a “media agnostic” approach—our strategies are built to benefit your business, not our bottom line.
Our marketing strategy services include:
- Media Planning
- Targeting and Retargeting
- Media Buying
- Digital Media Management
- Programmatic Media
- Multicultural Marketing
Creative | Strategy | Media | Social Media | Digital | Web/Interactive
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